Marketing

March 2008
Web 201: Complementing Design and Function

Good websites don't just happen. A lot of forethought, planning and organizing goes into creating a website that is useful, purposeful and resourceful. Once you have a master plan for your website — the things... more »

March 2008
What’s Hot, What’s Not?

Robert Mondavi, a famous California wine maker, was once quoted saying that wine is part of a gracious lifestyle. For many Americans, decorating with flowers and plants is another part of a gracious lifestyle. Gardening... more »

February 2008
Embracing Eco Efforts

Claudia, 61 Gainesville, Fla. "The dream yard with a lush, green, weed-free lawn bordered by an English garden is but a dream in these times of water restriction and knowledge of water runoff polluting our... more »

January 2008
Starting Fresh

This month, we asked our panelists to share their 2008 gardening plans with us. What lessons from 2007 are they taking with them into this season? With spring just a couple of months away, homeowners... more »

January 2008
Making Your Wishes Come True

Yes, it's true; the Christmas season is behind us (and I hope it was a great season for everyone), but the time for making wishes come true and fulfilling dreams is right in front of... more »

January 2008
A Mixed Bouquet

In recent years, garden centers have become increasingly diverse, offering more than plants and plant care supplies. Product lines include gifts, food, furniture, perhaps even pet-care accessories. Oddly enough, though, cut flowers don't often seem... more »

January 2008
Just What the Doctor Ordered

With so many garden pharmacy products out there, it can become quite overwhelming to choose which ones to keep in stock and on display in your garden center. There is so much to choose from... more »

January 2008
It’s A Girls’ World

A lively crowd of about 2,500 women (with a sprinkling of men) gathered at Mahoney's Garden Centers' Winchester, Mass., location one Wednesday evening in November. While admiring the garden center's holiday decorations and displays, they... more »

January 2008
Catering to a Changing Customer Base

Q: I understand you were an independent garden center owner for several years and currently work closely with local nurseries in your design business. From your experience as an owner, consumer and gardening spokesman, how... more »

November 2007
Publicizing In-Store Events

In-store events are far more than just a service for your customers. Events can attract new customers to your store and provide existing customers with fresh ideas or regular maintenance reminders. And they reinforce your... more »

August 2007
Visualizing Christmas

Visual merchandising gets a great deal of attention during the Christmas season, a period in which stores claim to make 50 percent of their sales and 75 percent of their profit. Merchandise and decorating plans... more »

August 2007
It’s the Time of the Season

Summertime in this industry is one of my favorite times of year because it is garden center tour time. This year, the American Nursery and Landscape Association (ANLA) and Garden Centers of America (GCA) once... more »