Marketing

January 2007
Feeling The Winds of Change

Each year Lawn & Garden Retailer asks a number of well-known industry professionals to make their predictions for the new year. This year is no different. We have different perspectives from a retailer, a few... more »

January 2007
Consumer Talk: Meet the Folks

Welcome to the first edition of Lawn & Garden Retailer's "Consumer Talk." This panel is made up of 10 participants of all ages, locations and gardening levels to do tasks and answer questions about their... more »

January 2007
Pohmer On: Lessons To Be Learned…Wal-Mart

OK, after reading the headline, you're probably expecting a discourse on how low prices drive business and how you should jump on that bandwagon. Don't take me wrong... Wal-Mart is a very successful company that... more »

January 2007
What Looks Good To You?

As you're walking through the mall or driving down the street, which retail stores grab your attention? It might be a store's window display, its advertisement on the side of a bus or another person... more »

January 2007
Low-Cost Marketing Ideas

Creative ways to advertise and market products, companies and events are conceived every day, each one bigger and better than the one before. Larger companies can even afford to hire agencies to do all of... more »

January 2007
Less is More In Garden Design

It's a bit counter intuitive for those of us in the business of selling plants to be excited about minimalist gardens, but lately I've had my eyes opened to the ever-growing trend of the simple,... more »

The Not-So-Big Garden Center: Being Right About Demographics
The Not-So-Big Garden Center: Being Right About Demographics

The January 2006 issue of Lawn & Garden Retailer included the annual "Industry Leader Forecast" article, and I was flattered to be included in the forecasting group. As 2006 draws to a close, I revisited... more »

Changing Customer Habits
Changing Customer Habits

The single most consistent factor in the entire retail equation is "The Customer." Everything may change. Cycles come and go. Prices and geography have less to do with customer habit than an innate and intuitive... more »

Becoming A Christmas Wonderland
Becoming A Christmas Wonderland

Garden center retailers who do a seasonal manner like Christmas business face the monumental task of constantly transforming their retail operations without crippling existing year-round business. You need to develop a well-thought-out plan to successfully... more »

Organizing Holiday Classes
Organizing Holiday Classes

'Tis the season to plan ahead for the holidays. Maybe this year, you will consider organizing holiday classes or workshops to draw the public into your store during a time when most may not be... more »

July 2006
Weather Or Not, There It Goes

Spring 2006 might be in the past, but for many, it was a season they will not long forget. The culprit? Weather. Whether it was good, bad or just so-so, weather was the talk of... more »

July 2006
Tapping The Organic Trend

Even though we have recently seen a "movement" of sorts toward an organic lifestyle, organic gardening is not new — it has been in existence since long before the term "organic" was coined (the term... more »