Marketing
Creating Relationships And Revenue
In a world already inundated with overcrowded inboxes; overstuffed mailboxes; and newspapers overflowing with inserts, coupons and brochures, the decision to implement a promotional campaign might seem like a waste of finances, time and energy.... more »Is an Onsite Workshop for You?
The story of Bemis Farms Nursery is the story of an industry. Although the garden center is unique in its philosophy, presentation, products and personality, it is representative of the more than 17,000 independent garden... more »It’s Buying Time Again
Welcome to the fourth annual Lawn & Garden Retailer Visual Sourcebook. You'll notice that our Sourcebook continues to grow every year as we add more companies to the listings and more products to the "Marketplace."... more »Business-to-Business Transactions
The National Retail Federation found that holiday sales in 2004 rose 5.7 percent over the prior year, with consumers spending a whopping $222.23 billion throughout the Christmas, Hanukah and Kwanzaa seasons. Looking back at your... more »Profiting from Christmas
Making the most of the holiday season can be easy if you create a plan and follow through with it, including staffing accordingly. Though the window of sales is short, the holiday season can be... more »Animated Figures: Moving with the times
A wreath on the door, a brightly lit tree visible through the window and lots of presents tied up with bows. This description typifies a classic Christmas scene, but these "old-fashioned" Christmas decorations are often... more »A Gem of a Market
You already know that any time you can bring people into your store it means more money, but have you thought about using more than plants and fertilizer as bait? Many garden centers now carry... more »Winner’s Circle
Being selected the best plant in a given category is no small accomplishment. Each group that bestows awards from All-American Selections to the American Ivy Society has its own set of criteria to... more »Spring Ahead but Don’t Fall Behind
Spring is over, time to relax, go on vacation and not have to think about plants for another year. You better not be thinking that way; just because spring is over does not mean that... more »Creative Easter Displays Get Sales Hopping
A gray January day in Chicago seems a long way from the bustling energy of April, where hope for increased sales springs anew. It's a slow time for imagination and enthusiasm when the cash registers... more »Pick of the Pack Trials
Even though the California Pack Trials were shortened from two weeks to 10 days, there are more plants to see, people to greet, questions to ask and snacks to eat than you can possibly do.... more »All-Season Container Gardening Department
Container gardening continues to be the most promising product for both profits and branding for the independent garden center. A classic marketing opportunity, container gardening can increase: the number of customers shopping in a garden... more »
Videos
News
December 5, 2024
NRF predicts ‘successful holiday retail season’
December 5, 2024
AmericanHort commends court’s stay on DOL’s amended H-2A regulations
December 5, 2024
Axiom releases 2025 Gardening Outlook Study
December 5, 2024
Reps Are Local Too announces second virtual roundtable
December 3, 2024
