social media
Growing an Integrated Marketing Plan on a Budget
Anyone working in the horticulture industry today knows that profit margins can be extremely tight, making it crucial to watch budgets closely. Marketing can be a major factor in the overall business equation that will... more »
NGB Sponsors #YearoftheSunflower Video Contest
2021 is National Garden Bureau's "Year of the Sunflower" and its members are sponsoring a #YearoftheSunflower video contest, designed to inspire creative videos from anyone and everyone in the horticulture industry who loves sunflowers. This... more »
Suntory Flowers Debuts Garden Center Retailers’ Section for Digital Marketing
Suntory Flowers recently launched a "Just for Retailers" section on its website, with links content including social media posts, videos, professional images, bench cards and posters that IGCs can use on their social media accounts.... more »
Ecommerce: Lessons from Listening to IGCs
By now, everyone has had conversations about ecommerce with industry leaders, providers or businesses who have implemented an ecommerce solution this past year. I would like to share what I have learned from working with... more »
McHutchison #GrowYourSocial Campaign to Support Garden Centers with Social Media
McHutchison is now offering a #GrowYourSocial campaign, a free, 52-week social media program, to help garden centers and growers engage with their customers on Facebook along with the flexibility to leverage the content on other platforms such as... more »
3 Ways to Enhance Your Digital Presence
To say that this spring was unusual would be a vast understatement. As most of us were asked (or told) to stay home, our everyday lives transitioned to balancing work, perhaps homeschooling children, and, for... more »
Using Social Media Effectively in Uncertain Times
With our suddenly enforced social isolation due to COVID-19, social media has become our window to the larger world. Beyond endlessly refreshing the news, or sharing photos of elaborate meals, it’s also how we communicate... more »
Proven Winners Creates Facebook Group to Help IGCs Meet Today’s Challenges
Proven Winners has created a new Facebook group to help independent garden centers meet some of the challenges they are facing during the COVID-19 pandemic. The Facebook group, Proven Winners IGC Connect, is set up... more »
Garden Answer Tops 2 Million on Facebook
The gardening social media team known as Garden Answer — Laura and Aaron LeBoutillier — has reached the 2 million followers mark on Facebook. Garden Answer has helped Proven Winners reach a younger audience —... more »
Getting More Social
Social media can be an amazing way to reach your customers. It can help you get the word out about new arrivals or upcoming events, and it can connect you with your customers in a... more »
Social Media Campaign Debuts to Promote Benefits of Flowers
The International Floriculture Expo recently launched an online social media campaign — Happy Healthy Flowers (#happyhealthyflowers) — to promote studies that show the health benefits of giving and receiving flowers. Participants are asked to share a floral... more »
Sun Gro Introduces New Retailer App
Designed for garden center retailers and their employees, the new Sun Gro Retail App puts products and potting mix insights at your fingertips. Get all the details on current products under the Black Gold, Fafard,... more »
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April 24, 2024
Teachers to take field trip to explore horticulture
April 23, 2024
That Flower Feeling names 9 to marketing committee
April 23, 2024
