social media


April 29, 2021
Suntory Flowers Debuts Garden Center Retailers’ Section for Digital Marketing

Suntory Flowers recently launched a "Just for Retailers" section on its website, with links content including social media posts, videos, professional images, bench cards and posters that IGCs can use on their social media accounts.... more »
Epicor Stock Man-Uses-Tablet-in-Garden-Center-1218 (1)

Ecommerce: Lessons from Listening to IGCs

By now, everyone has had conversations about ecommerce with industry leaders, providers or businesses who have implemented an ecommerce solution this past year. I would like to share what I have learned from working with... more »
McHutchison #GrowYourSocial Campaign Debuts to Support Growers and Garden Centers with Social Media

February 16, 2021
McHutchison #GrowYourSocial Campaign to Support Garden Centers with Social Media

McHutchison is now offering a #GrowYourSocial campaign, a free, 52-week social media program, to help garden centers and growers engage with their customers on Facebook along with the flexibility to leverage the content on other platforms such as... more »
Proven Winners Ask-the-Expert

3 Ways to Enhance Your Digital Presence

To say that this spring was unusual would be a vast understatement. As most of us were asked (or told) to stay home, our everyday lives transitioned to balancing work, perhaps homeschooling children, and, for... more »
Grace Hensley is the owner of Fashion Plants LLC

Using Social Media Effectively in Uncertain Times

With our suddenly enforced social isolation due to COVID-19, social media has become our window to the larger world. Beyond endlessly refreshing the news, or sharing photos of elaborate meals, it’s also how we communicate... more »

April 6, 2020
Proven Winners Creates Facebook Group to Help IGCs Meet Today’s Challenges

Proven Winners has created a new Facebook group to help independent garden centers meet some of the challenges they are facing during the COVID-19 pandemic. The Facebook group, Proven Winners IGC Connect, is set up... more »

August 25, 2017
Garden Answer Tops 2 Million on Facebook

The gardening social media team known as Garden Answer — Laura and Aaron LeBoutillier —  has reached the 2 million followers mark on Facebook. Garden Answer has helped Proven Winners reach a younger audience —... more »

Getting More Social

Social media can be an amazing way to reach your customers. It can help you get the word out about new arrivals or upcoming events, and it can connect you with your customers in a... more »

March 24, 2017
Social Media Campaign Debuts to Promote Benefits of Flowers

The International Floriculture Expo recently launched an online social media campaign — Happy Healthy Flowers (#happyhealthyflowers) — to promote studies that show the health benefits of giving and receiving flowers. Participants are asked to share a floral... more »

March 28, 2016
Sun Gro Introduces New Retailer App

Designed for garden center retailers and their employees, the new Sun Gro Retail App puts products and potting mix insights at your fingertips.• Get all the details on current products under the Black Gold, Fafard,... more »

7 Apps to Boost Your Business

There used to be a time when you asked someone if they'd tried any new apps lately and they assumed you were talking about appetizers at a local restaurant.It's funny how in the course of... more »

February 5, 2016
GrowIt!, MasterTag Join Forces

The GrowIt! Garden Socially team has partnered with MasterTag to build a robust platform of information to help users learn to grow the plants they discover while using the mobile app. Now attached to the... more »