July 2012

The Spokes of Your Social Media Wheel

Strategy is the most crucial social media topic. Come up with a plan and stick with it for at least six months. I encourage my clients to write an editorial calendar — three months out — so each wee... more

Three Years From Now?

International trends are rarely overnight sensations on U.S. soil. That said, here are a few new ideas from Europe that may one day end up in your retail space.

The Five Deadly Fears of e-Newsletter Publishing (and how to overcome them)

1 Fear of Having Nothing To SayAs a small business owner, you know a lot more than you may realize. And although running out of material is the number one reason cited by small business owners for not... more

Fun With Mobile Marketing

Today's smartphone technology is making it even easier for you to put the fun back in shopping for garden supplies.

Scenes From The Trials

Check out some of the trends we saw along the California coast this spring.

The IGC Show Preview

It's circled on your calendar. Now learn why The 2012 Independent Garden Center Show is a must-attend.

Ads With Attitude

When low-price promotions didn't work, Pesche's Flowers took its print ads in a new direction — one that was much more personal.

Ladies’ Night … Done Right

Here's a glimpse into one event that's become a perennial sellout — Girls' Night at Molbak's Garden + Home.