IGCs can create "curb appeal" by producing virtual homescapes in their stores.
COVID-19 has created a demand for new digital strategies for IGCs to communicate with their customers.
How four independent garden centers and one young plant producer are adapting during the COVID-19 epidemic.
Are you proactively finding creative ways to market your business?
Kate Terrell is general manager of Wallace's Garden Center in Bettendorf, Iowa.
The current COVID situation has only strengthened that bond. Whether it’s in Facebook groups or privately, IGCs are reaching out to each other to share tips and ideas.
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Your value proposition message should mirror your company’s core competencies