Bloomin’ Easy introduces new varieties with music video

Jul 3, 2024
Bloomin’ Easy introduces new varieties with music video

Bloomin’ Easy Plants released its new varieties for 2025 through a fun, light-hearted music video parody of Maroon 5’s “She Will Be Loved.” With a dozen new exclusive shrubs and perennials for 2025 wholesale release, Bloomin’ Easy increases its collection aimed at young homeowners to 91 improved varieties — 63 shrubs and 28 perennials.

“Our 2025 new release class inspired us to get creative as we prepare for Bloomin’ Easy’s big summer launch at Cultivate,” said DeVonne Friesen, Bloomin’ Easy Plants president. “Each new plant we’re releasing brings something new and improved to the market, and we can’t wait for growers and consumers to experience them.

“We have a lot of passion for the brand and bringing exciting new plants to market and we hope they get people just as excited through our fun rendition of the hit Maroon 5 track,” said Friesen.

Bloomin’ Easy Plants partners with top breeders across the globe to introduce and market improved new low-maintenance genetics. The company sublicenses top wholesale producers in the U.S. and Canada to bring its licensed cultivars to market. Through innovative marketing and after-purchase care support, its Bloomin’ Easy brand aims to make gardening more inviting and easier for young homeowners with marketing that promises “Easy to Grow, Easy to Love” and “Plant, Water, Relax” messages for young homeowners or anyone seeking greater garden performance with less work.

Click here to watch Bloomin’ Easy’s BE Loved music video.

New Bloomin’ Easy Shrubs for 2025:
Hebe ‘Mauve Marble’
Hydrangea macrophylla ‘Soul Mate’
Hydrangea paniculata ‘Bouncy’
Physocarpus ‘Cougar Cub’
Rhododendron ‘Bloombux Blush’ (shown in feature photo)
Rudbeckia ‘Solar Sisters’ Bloomin’ Easy Plants
Rudbeckia ‘Solar Sisters’

Hydrangea paniculata ‘Bouncy’
Hydrangea paniculata ‘Bouncy’

New Bloomin’ Easy Perennials for 2025:
Echinacea ‘Vanilla Drip’
Delphinium ‘Laser Beam’
Heuchera ‘Spice Curls’
Rudbeckia ‘Solar Sisters’
Sedum ‘Puff Pastry White Chocolate’
Rhododendron ‘Bloombux Magenta’
Sedum ‘Puff Pastry Raspberry’

To experience some of Bloomin’ Easy’s new releases for 2025 in person at Cultivate ‘24, visit Bloomin’ Easy booth #2835 and New Variety Showcase displays NV34 and NV36. For more information, email marketing manager, Kevin Cramer at [email protected] or visit

All photos courtesy of Bloomin’ Easy Plants.