Seed Your Future launches 2026 Powered By You campaign
Seed Your Future has launched Powered by You, a yearlong initiative celebrating the people, brands and changemakers shaping the future of horticulture.
Designed to uplift the voices behind the movement, the campaign underscores one simple truth: the green industry grows stronger when its champions are seen, supported and heard.
Through authentic stories and personal testimonies, Powered by You invites the broader industry to join a collective effort to inspire the next generation of plant professionals.
Beginning this month, Seed Your Future will feature two interviews per month: one with a Seed Your Future board member and one with a supporting brand or donor. Each interviewee will share why they support Seed Your Future, how the movement has impacted their work or why investing in the next generation of plant professionals matters to them.
The series will include a mix of short-form videos and written stories, offering authentic insights straight from the leaders shaping the future of the green industry.
“Seed Your Future is powered by people. Their passion, advocacy, and belief in the future of our industry are what drive us forward,” said Jazmin Albarran, executive director, Seed Your Future. “This campaign allows us to elevate those voices while inspiring new partners to step forward. Every story shared reinforces why developing and supporting the horticulture workforce matters.”
Kicking off the series, January’s theme is all about new beginnings: New Year, Growing Purpose. Mari Carrasquillo, president of marketing at Costa Farms and the newest Seed Your Future board member, is the first guest of the series.
“What excited me about being a board member with Seed Your Future is getting to contribute to the next upcoming generation of horticulture professionals,” said Carrasquillo in her Powered By You featured video, “I’m here because I want to invite other leaders to support our campaign.”
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