Suntory Flowers launches blue chrysanthemum
Suntory Flowers has announced the launch of its BluOcean Chrysanthemum. Featuring shades of violets and blues, the flower is the result of a collaboration between Suntory Flowers, Suntory Global Innovation Center and the National Agriculture and Food Research Organization (NARO) in Japan. Combining Suntory’s and NARO’s expertise in genetic modification to modify flower color and deep understanding of chrysanthemums research, the teams worked to develop a chrysanthemum with a blue hue previously unseen in nature.
The BluOcean Chrysanthemum also exhibits enhanced traits of color (violets, blues and lavenders), making it suitable for professional florists seeking to elevate their floral arrangements with a touch of blue.
“We are thrilled to unveil the BluOcean Chrysanthemum, a testament to our commitment to innovation and collaboration,” said Yasunori Yomo, CEO of Suntory Flowers. “This remarkable flower embodies the dedication of our teams and the potential of genetic engineering to bring excitement and wonder to people through plants.”
Suntory Flowers plans to introduce the BluOcean Chrysanthemum as a fresh-cut flower to the market in the U.S. and Canada sometime in September, making it available to floral enthusiasts and professionals in North America. BlueOcean will become the third fresh cut flower brand under the Suntory Flowers, followed by the Suntory Blue rose Applause and Florigene Mooncarnation.
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