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That Flower Feeling schedules free floral marketing webinar

That Flower Feeling, a marketing initiative dedicated to the growth of the fresh cut flower industry, recently announced it will host a webinar "Maste... more »

SAF Petal It Forward 2023

SAF’s Petal It Forward scheduled for Oct. 18

The Society of American Florists’ annual goodwill giveaway, in which floral businesses hand out two bouquets — one for the recipient to kee... more »

Terril Nell inducted into Floriculture Hall of Fame

Society of American Florists announced that Terril Nell, Ph.D., is the 2023 inductee into its Floriculture Hall of Fame. The induction ceremony took p... more »

AFE recognizes 2 industry leaders with new Ambassador Award

The American Floral Endowment (AFE) recently announced the recipients of the inaugural AFE Ambassador Awards. The award recognizes an individual, org... more »

'Amistad' named Best in Show at SAF’s Outstanding Varieties Competition

‘Amistad’ named Best in Show at SAF’s Outstanding Varieties Competition

'Amistad’, a light pink double Oriental lily presented by Sun Valley Floral Farms, won over judges with its soft coloring, elegance and grandeur to ... more »

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CalFlowers awarded SAF’s Marketer of the Year Award for floral marketing campaign

A national marketing campaign that promoted flowers as self-care — with free assets available to retailers — has received the Society of Ameri... more »