Cut flowers

Terril Nell inducted into Floriculture Hall of Fame

Society of American Florists announced that Terril Nell, Ph.D., is the 2023 inductee into its Floriculture Hall of Fame. The induction ceremony took p... more »

AFE recognizes 2 industry leaders with new Ambassador Award

The American Floral Endowment (AFE) recently announced the recipients of the inaugural AFE Ambassador Awards. The award recognizes an individual, org... more »

'Amistad' named Best in Show at SAF’s Outstanding Varieties Competition

‘Amistad’ named Best in Show at SAF’s Outstanding Varieties Competition

'Amistad’, a light pink double Oriental lily presented by Sun Valley Floral Farms, won over judges with its soft coloring, elegance and grandeur to ... more »

That Flower Feeling Color Logo

CalFlowers awarded SAF’s Marketer of the Year Award for floral marketing campaign

A national marketing campaign that promoted flowers as self-care — with free assets available to retailers — has received the Society of Ameri... more »

SAF releases 2024 event dates

The Society of American Florists has announced dates for its in-person events for 2024, open to floral community members from all industry segments.... more »

Ashlie Tagawa Mohr Appointed to AFE’s Vic & Margaret Ball Committee

Ashlie Tagawa Mohr appointed to AFE’s Vic & Margaret Ball Committee

The Consumer Perceptions of Floral Industry Sustainability Examined (AFE) recently announced that Ashlie Tagawa Mohr has been appointed as the newest... more »