Cut flowers
That Flower Feeling releases new floral marketing assets
That Flower Feeling has released new floral marketing assets designed by their internal staff members. These promotional materials are crafted to high... more »
CAST 2024 cut flower highlights
These new varieties for 2025 will make stunning cut flowers — consider adding them to your benches to promote as cutting garden varieties. Synge... more »
From soil to centerpiece: Trends in home cutting gardens
Cut flowers aren’t just for special occasions like weddings and anniversaries; many homeowners are growing their own cut flower gardens to have a mo... more »
That Flower Feeling celebrates National Self-Care Day on April 5
The "That Flower Feeling" initiative is embracing national self-care day with multiple bouquet giveaways on its Instagram and TikTok accounts. This in... more »
AFE to launch Sustainabloom website for sustainable floriculture
The American Floral Endowment (AFE) announced it is preparing to launch its new Sustainabloom website, intended to empower businesses to embrace susta... more »
SAF’s Marketer of the Year contest now open
The Society of American Florists (SAF) 30th Annual Marketer of the Year contest is now accepting submissions. The contest recognizes original, succes... more »
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