Green Goods
Costa Farms Shifts Focus to Consumer Marketing
Costa Farms is shifting its communication strategy to increased focus on indoor and outdoor gardeners. As a part of this strategy, the company has launched a branding effort and consumer marketing campaign and is doubling down on... more »
AFE Awards 8 Scholarships
This year, eight students will pursue a freshly awarded internship opportunity through the American Floral Endowment’s Vic & Margaret Ball Intern Scholarship Program and Mosmiller Intern Scholarship Program. “Investing in young professionals ensures they’re well equipped... more »
Plantpeddler Recognizes Top 25 at Variety Day
Plantpeddler hosted Variety Day 2022 on Friday, Aug. 5. The event highlighted nearly 1,500 varieties of vegetative annuals in large containers, hanging baskets and beds from a global array of breeders. The garden color and... more »
Proven Winners Announces 2022 Roadshow Events
Proven Winners Roadshow events will take place this fall, aimed to provide inspiration for growers and retailers to grow their business in 2023. These day-long educational events are hosted by the Proven Winners team of plant... more »
2023 Perennial Plant of the Year Announced
The Perennial Plant Association has named rudbeckia ‘American Gold Rush’ as the 2023 Perennial Plant of the Year. ‘American Gold Rush’ is a stunning addition to any garden. At the height of summer, it turns... more »
Bailey Recognizes Brand Partners
Bailey Nurseries recently honored four brand licensee partners who work with Bailey Consumer Brands Endless Summer Hydrangeas, First Editions Shrubs & Trees, and Easy Elegance Roses. Brand & Business Development Manager Layci Gragnani presented the... more »
Cutting Gardens in Vogue
We recently joined Bailey Nurseries for an action-packed media event in the heart of New York City. The main goal of the event was to meet the newest Endless Summer hydrangea, ‘Pop Star’, which will... more »
Terra Nova Nurseries Releases 2022-23 Product Catalog
Terra Nova Nurseries has released the 2022-2023 edition of its plant catalog, celebrating three decades of breeding innovations, creative solutions, and ground-breaking research and discoveries for worldwide horticulture. The new catalog is posted on Terra... more »
Star Roses and Plants Launches Scentables Roses
Star Roses and Plants recently announced the industry launch of Scentables, a program offshoot of the Bloomables brand that features fragrant roses with a 40+ petal count. This new, fragrance-forward collection leverages the appeal of... more »
Monrovia Creates New Backyard Habitat Guide
Monrovia is offering inspiration for customers looking to create a garden that is alive with color and wildlife. The new Backyard Habitat Guide is a downloadable booklet that can help your customers create a diverse... more »
Dümmen Orange Debuts First Sustainability Report
Dümmen Orange recently published its first Environmental, Social & Governance (ESG) Report, which offers an overview of the company’s sustainability journey and provides a greater level of transparency and accountability for its actions. “This report... more »
ThinkPlants Launches New Perennials for 2022-23 Season
ThinkPlants, an expanding marketing and supply chain initiative which brings exceptional plants to the North American nursery industry, and includes the companies of Syngenta Flowers, Danziger, Terra Nova Nurseries, Unex USA LLC, Kapiteyn b.v., Kieft... more »
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