Management
Make your independent garden center the community authority on outdoor living with great selection, a trend-forward staff and a strong online identity.One of my favorite spring rituals is visiting local garden centers to watch the...
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Emerging from the recession are new, grounded consumers, and no industry is better positioned to resonate with their values than ours. Do you know how to get in step with them?The classic definition of insanityis...
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Get in touch with your younger potential customer base and show your existing customers how with the times you are by hopping on FacebookAs an independent retailer, two of the most important things...
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Times are changing, and so are consumers. These changes could offer opportunities your business never had in the past... Are you ready to take advantage of them?I think we can all remember some time in...
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Texas-based Calloway's Nursery never wanted a New York PR agency approach to reaching their customers. So theirs stays true to its roots: It ties in with every aspect of their marketing plan and is tailored...
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There's a lot to learn from Marines' leadership and management training and practices, things that you can adopt and use in your personal and professional development.It's often said management skills can be taught, but leadership...
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Extra, extra! Out with the old, in with the new: 2009 is over, and you have a fresh opportunity to keep current customers coming back and attract new shoppers for 2010. Here are a few...
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After nearly 80 years in business, Pemberton Farms & Garden Center has really taken a leap in to the 21st century and added a heavy social media element to its marketing and promotion efforts. Adding...
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Ideas are swirling around the industry to collaborate on a nationwide grassroots marketing campaign instead of competing against one another for business.Dreams that have conviction and passion behind them have a chance to become...
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Gift shops are serious business for many garden centers, and after the peak spring selling season especially around the holidays it's even more important to carry an array of unique products to keep...
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Expectations and conjectures about what was headed our way this spring were all over the map. Going into 2009, we all wanted to be optimistic that signs of an economic turnaround would begin showing at...
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Early this spring, the White House announced a $15-billion, multipronged plan to help ease the credit crunch affecting so many lawn and garden retailers. One program earmarks extra funding for loans and technical assistance by...
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