Management

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Signage 101

Do you own a computer and a printer? If you said "yes," it's time to completely eliminate all hand-written retail signage. Hand-written signs might have been OK in the past, but just like avocado-colored refrigerators,... more »

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Consider A Return On Individuals

When most business people hear ROI, they think of return on investment. Today, let's talk about a new ROI: return on individuals. Focusing on individual results will yield the overall results you want from your... more »

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Is Your Store Technologically Advanced?

Customers don't know what technology you are using in your store, whether it is outdated, state of the art or expensive. Customers don't care about that. What they care about is receiving good service and... more »

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Raising The (Chocolate) Bar

There are many products that consumers don't deem necessities of life. Premium chocolates, like plants, tend to fall into this category. Certainly, everyone loves to get such products, but unless there's a special occasion or... more »

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Profitable Or Not: A Guide to Evaluating Garden Centers

Consumer expenditures for lawn and garden activities have experienced strong growth over the past 15 years and were estimated to be about $35 billion in 2005, according to the National Gardening Association. Others estimate even... more »

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Choose To Differentiate

As independent retailers, you know what it's like to be locked in a David-versus-Goliath-like battle with your big box competitors: They have the size and breadth while you have the expertise and customer service. But... more »

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Independents: Setting Themselves Apart

Retailing horticultural products has come a long way in a short time. Do you remember when you produced handwritten signage? Now we have educational, brand-oriented, vibrant, professionally made signs. Do you remember when we sold... more »

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Pohmer On: Alphabet Soup…Time to Go Back to School?

In Marketing 101, the basic tenets of marketing success are the Four P's: Product, Price, Place and Promotion. Product refers to the physical merchandise assortment, the breadth of what is offered to the consumer, the... more »

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Be A Lean, Money-Making Machine

This month I've invited a very smart guy to "guest host" the "Dollars and Sense" column. If you were one of the lucky few to hear Andy Rogish speak at last year's OFA Short Course,... more »

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Retailers Seek Converts!

No, this isn't going to be a religious diatribe with lots of choir singing and hellfire and brimstone sermons (though I may be in need of that on more than a rare occasion). But this... more »

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Experiencing A World of Ideas

Dedicated to providing industryowners and managers with marketing, financial, inventory control and leadership skills, the American Nursery and Landscape Association's (ANLA) Management Clinic is an intense 3-day event that takes place each year in Louisville,... more »

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21 Ways to Applaud Success

Many business owners overlook the use of low-cost or no-cost incentives as a way to let employees know they are appreciated. Why? Some think recognizing employees or applauding success means spending a lot of money.... more »

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