Marketing
Proven Winners Hosts Retail Roadshow
Proven Winners hosted its free, one-day Roadshow in September in Minneapolis, Minnesota, and in October in Lancaster, Pennsylvania. Nearly 200 attendees gathered for the retail-focused event in Lancaster. The day began with a consumer marketing... more »
Seed Your Future Creates Green Career Week
Seed Your Future has created Green Career Week to take place Oct. 3-7 as a national campaign led by industry professionals to increase awareness about green industry careers (aka in your garden center) and help... more »
The Year of the Orchid
(Cattleya photo courtesy of Smithsonian Gardens) Luckily for all of us in the horticulture industry, it does not look like orchids are going out of favor anytime soon. Houseplants have seen a huge surge in... more »
Costa Farms Shifts Focus to Consumer Marketing
Costa Farms is shifting its communication strategy to increased focus on indoor and outdoor gardeners. As a part of this strategy, the company has launched a branding effort and consumer marketing campaign and is doubling down on... more »
Glidden, PPG Paint Brands Choose “Vining Ivy” as 2023 Color of the Year
PPG recently announced that Glidden paint by PPG has declared the 2023 Color of the Year to be Vining Ivy (PPG1148-6). This “bluish-greenish-something-in-betweenish” tone reportedly serves up versatile vibes, making it an on-trend addition to... more »Armstrong Gardens Case Study
{Sponsored} Implementing an Integrated System Pike Nurseries had been operating its locations using two separate, older computer systems — one for point of sale and one for... more »
Expanding to Hemp/CBD in the Garden Center
Something new is growing at Pahl’s Market in Apple Valley, Minnesota. After the 2018 Farm Bill passed, Jack Pahl says they saw a new market open up for their family business and, at the beginning... more »
Cutting Gardens in Vogue
We recently joined Bailey Nurseries for an action-packed media event in the heart of New York City. The main goal of the event was to meet the newest Endless Summer hydrangea, ‘Pop Star’, which will... more »
Top Retail Trends of 2022
The pandemic changed not only how customers shop — and how you sell to them — but has also brought forth innovative changes in retail. Financial services and digital payments company Block Inc. (formerly Square Inc.) partnered... more »
Marketing a Cause: Dümmen Orange Supports Yellowstone Park with Petunia
Social responsibility in business has gone from important to essential. Customers are increasingly scrutinizing the companies they buy from — and want to know that their values align. Studies have found that 72% of Americans... more »
Dümmen Orange Raising Funds for Yellowstone Rebuilding
Plant breeder Dümmen Orange is encouraging efforts to repair Yellowstone Park. Recent destructive floods have left Yellowstone temporarily closed due to the significant damage. While no casualties have been reported, the country’s first national park... more »
Flowers Are Affordable Pleasures During Inflation, CNN Reports
Consumers are holding back on purchasing pricey items as the U.S. dollar inflates, but flowers seem to be among affordable treats they are allowing themselves, CNN recently reported. “They mostly stop spending on nonessentials, like... more »
Videos
News
February 24, 2026
Dümmen Orange releases 2027 perennials catalog
February 24, 2026
Schoneveld Breeding joins De Groot en Slot
February 23, 2026
Concept Plants reveals 2026 introductions
February 23, 2026
Deena and Ken Altman receive AFE Ambassador award
February 23, 2026
FNGLA now accepting nominations for 2026 Industry Awards
February 18, 2026
Danziger previews new varieties to be shown at CAST 2026
February 16, 2026
Oasis Grower Solutions launches retail propagation kit
February 16, 2026
