Marketing
Two Colors Selected for Pantone 2021 Color of the Year
Pantone, the global color authority and provider of professional color language standards and digital solutions for the design community, has announced PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating as the Pantone Color of the... more »
Inside the World of Home Gardening
In this article, I interview Jeff Lowenfels. Jeff holds the distinction of being North America’s longest running garden columnist. He is also the author of the popular home garden book series including the three titles... more »Experiences on So Many Levels…
Over the past two years, I’ve talked a lot about the critical importance of providing positive “experiences” to the customers in your stores — experiences that touch all of their senses and emotions that will... more »
What Consumers See in Their Gardens of the Future
Just like fashion, trends in gardening come and go — and sometimes come back again. Some shifts in gardening were inspired by necessity, like the Victory Gardens when consumers grew their own food during the... more »
Proven Winners Presents Retail Marketing Trends from the Road
Proven Winners retail account managers Jessica DeGraaf and Meghan Owens shared in a recent webinar trends they have spotted this year and what’s coming up in 2021. Here are some highlights: Color and Gardening Trends... more »
Why the Global Pandemic May Have a “Green Lining”
The defining moment is now. Well before the term “plant blindness” was coined in 1998 by botanists James Wandersee and Elisabeth Schussler, the majority of people in the U.S. had lost their collective ability to... more »
3 Ways to Enhance Your Digital Presence
To say that this spring was unusual would be a vast understatement. As most of us were asked (or told) to stay home, our everyday lives transitioned to balancing work, perhaps homeschooling children, and, for... more »
Texas A&M AgriLife Offers Free Online Gardening Videos
Two Texas A&M AgriLife programs, based at the Texas A&M AgriLife Research and Extension Center in Dallas, have teamed up to offer a summer gardening series of live instructional videos on growing and preparing seasonal harvests. Texas A&M... more »
Using Social Media Effectively in Uncertain Times
With our suddenly enforced social isolation due to COVID-19, social media has become our window to the larger world. Beyond endlessly refreshing the news, or sharing photos of elaborate meals, it’s also how we communicate... more »
Understanding Millennials from the Millennial Perspective
Being prepared to connect with our next big horticultural consumer is important, but difficult to manage when we’re simply trying to get through today. Especially in a year with COVID-19 presenting the biggest curveball of... more »
Growing Future Gardeners
Gardeners and garden industry professionals know that the best plants are the ones that have strong beginnings. Seeds that are sown in well-draining soil, exposed to optimal temperatures and given just the right amount of... more »
Industry Leaders Provide Coronavirus Messaging for IGCs
The greatest opportunity in the horticulture industry may be upon us in response to COVID-19, to immediately increase awareness of the benefits of plants and to mobilize consumers to be vigilant and prepared to promote... more »
Videos
News
February 24, 2026
Dümmen Orange releases 2027 perennials catalog
February 24, 2026
Schoneveld Breeding joins De Groot en Slot
February 23, 2026
Concept Plants reveals 2026 introductions
February 23, 2026
Deena and Ken Altman receive AFE Ambassador award
February 23, 2026
FNGLA now accepting nominations for 2026 Industry Awards
February 18, 2026
Danziger previews new varieties to be shown at CAST 2026
February 16, 2026
Oasis Grower Solutions launches retail propagation kit
February 16, 2026
