Marketing

January 2016

Hone in on the Healthy Homegrown Gardener

Homegrown is in full bloom across the country. According to GfK MRI's Survey of the American Consumer, 67 percent of the 80 million U.S. adults who garden plant vegetables, herbs, fruits or berries. And about... more »

December 15, 2015

Terra Nova Introduces Garden Decorating Guide

Terra Nova Nurseries has launched its first Garden Decorating Guide, which was created to educate brokers, growers, retailers and landscapers about available Terra Nova Nurseries varieties. The concept of the guide's wheel-shaped design is based... more »

December 3, 2015

Pantone Names 2016 Color of the Year

Color experts Pantone have announced that the combination of Pantone 15-3919 Serenity and Pantone 13-1520 Rose Quartz, is the Pantone Color of the Year selection for 2016.The global authority on color and provider of professional... more »

November 24, 2015

AAS Launches New Cooking Videos

All-America Selections recently debuted five new garden-to-table ( #Garden2Table ) videos to help the gardening industry promote AAS Edible Winners. It is some of these many varieties that culinary storyteller, entertainer and horticulture industry veteran... more »

November 4, 2015

AAS Introduces Nine New Winners

All-America Selections has made a November announcement of nine new plants that have been trialed by horticulture experts throughout North America and deemed worthy of the All-America Selections brand. All of the following new varieties... more »

October 1, 2015

The 2016 Garden Center Symposium Releases Speaker Line-Up

The 2016 Garden Center Symposium, scheduled for Wednesday and Thursday, Jan. 20-21, 2016, promises to provide plenty of ideas ready to help IGC's increase their income stream. This annual event, now in its 52nd year,... more »

October 1, 2015

NGB Announces 2016 Crops

National Garden Bureau (NGB) has chosen the four plant classes that will be featured in the 2016 "Year of the" program.Yes, there are now four different classes instead of the usual three. NGB has expanded... more »

September 22, 2015

Participate in KSU Marketing Research

Researchers at Kansas State University are conducting a study that focuses on how nurseries and garden centers market their businesses and are looking for survey participants.Questions in the survey will focus on marketing practices, their... more »

September 17, 2015

Under A Foot Plant Co. Debuts Drought-Wise Campaign

Under A Foot Plant Co. has added a new Drought-Wise campaign for all of their marketing programs for spring 2016. An all-new Drought-Wise symbol is now located on the front of all drought-tolerant plant tags... more »

July 28, 2015

Monrovia Partners With Reality Show

Monrovia has partnered with "Home Free", a new reality competition show where deserving couples vie to win the keys to a fully landscaped, renovated residence. Hosted by famed contractor Mike Holmes, the nine-episode run airs... more »

July 1, 2015

AAS Teams Up with Chef Jonathan Bardzik

All-America Selections (AAS) will promote AAS Winners in the form of cooking videos that use vegetables/edibles that performed well in AAS Trials. More than 325 varieties have been trialed over 82 years and named as... more »

June 15, 2015

Dramm Corp. Will Be Seen on FYI Network

Dramm Corporation's Rain Wands will be spotlighted on the FYI Network's "Home Factory", in a segment airing July 25 at 9:30 p.m. CST. "It's going to be a very fun and educational feature," said Hans... more »