Marketing

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Ladies’ Night … Done Right

Over the last three years — and with some lessons learned along the way — Girls' Night at Molbak's Garden + Home, Woodinville, Wash., has grown into an event that we expect to sell out.... more »

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Become The Buzz

A lot has been written about all the ways you can get buzz for your business — from putting discounts on your Facebook fan page, to reaching out to mommy bloggers, to offering Groupons.You don't... more »

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The World’s Largest Hanging Basket

The Garden Corner's Jonn Karsseboom is one passionate guy. He'll be the first to admit that he's also a bit of a daydreamer. Sometimes when you mix those two characteristics, extraordinary things happen — particularly... more »

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The Consumable Consumable

We've taken them for granted all these years, but they didn't mind. Tasty, delicious, aromatic and oh so versatile, herbs and veggies are good for the mind, body, spirit and business.Edibles bring customers back time... more »

May 1, 2012

Marketing & Merchandising Webinar Now Available Online

If you missed GPN's webinar on "Marketing & Merchandising Ideas from Abroad," you can now view the archived presentation online.In April, Dave Edenfield, president of The Visions Group, presented some of the latest horticulture marketing... more »

April 11, 2012

Organic Gardening Magazine and Safer Brand Partner to Launch App

Organic Gardening magazine, in partnership with Safer Brand garden products, announces the release of Planting Planner, a free app designed to take the guesswork out of planning a garden.Organic Gardening magazine, in partnership with Safer... more »

April 11, 2012

Former Employees Open New Garden Center

Former employees of the now closed Emery's Garden open up a "pop-up" shop in the same location this gardening season.After Washington State's Emery's Garden closed last November, four former employees decided to keep at what... more »

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Watch Your Ps!

It wouldn't hurt even the successful garden centers to check their Ps every now and again to see where new opportunities might lie.Unless you live in a monastery, you more than likely heard the obnoxious,... more »

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Four Season Sales

No longer just a spring thing, the owners of CopperTree Outdoor Lifestyles, Springfield, Ill., have transformed their custom containers into the talk of the town for all four seasons. In the last two to three... more »

January 6, 2012

FMRF, FPO Join Forces to Develop Social Media Guide for Retailers and Wholesalers

The Floral Marketing Research Fund has partnered with the Flower Promotion Organization on a one-year project, A Social Media Guide for Floral Retailers and WholesalersThe Floral Marketing Research Fund (FMRF) has partnered with the Flower... more »

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Garden State(ments)

From garden markets to a fourth generation family-owned garden center, the 2011 Garden Centers of America (GCA) Summer Tour in New Jersey offered tour attendees plenty of variety and industry history. What follows are useful... more »

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Adapting Your Independent Brand

Taking assertive and measurable action on a refreshed brand identity and assessing every touchpoint at which your customer experiences your garden center services will send a clear message that you are stepping squarely in the... more »