Merchandising

June 2020
A Training Map for Uncharted Territory

Up is down, out is in, and gray is the new black and white in our unique business. Obviously, I’m not saying something you’re not already feeling. We’re all trying to read “Moby Dick” during... more »

May 2020
One Bite at a Time

Plants with benefits are not hidden away in “the garden” behind the fence anymore; they’re front and center. Beautifully productive plants are prized more than ever, and selling them for their stylish qualities is also... more »
While apps, websites, podcasts and videos give customers instant advice, it’s up to us to make sure they’re getting the right information.

April 2020
Battling Bad Information

We don’t just sell plants; we sell advice, expertise, experience, years and years of trial and error, and dreams. However, let’s get real, we all know there is a TON of really bad gardening advice... more »
Wave Purple Spreading Petunia

March 2020
Celebrating, Marketing and Merchandising a Milestone

Last summer, when it was time to select a name for our newest spreading petunia, the launch team behind the Wave brand decided to engage its very-active social media community. We asked Wave Fans on... more »
. But a growing trend across garden centers might not be what customers put in their garden — but rather items kept in the pantry.

March 2020
It’s in the Pantry

As with any industry, garden centers are looking for new ways to generate revenue. And despite a projection of $51 billion in revenue to kick off the new decade (IBISWorld, 2020), now more than ever... more »

March 2020
Sensory Selling Makes More Sales

It feels like 100 years ago now, but in another lifetime, I thought for sure I was going to go into a career in fashion. I was studying design, fashion history, merchandising and marketing so... more »

February 2020
Goal Stacking

Let’s just put it out there: we are NOT going to get to ALL of those New Year’s goals, no matter how much you grind it out day after day; we’re all just trying to... more »
Dirty Secrets Never Underestimate THE POWER OF a Simple Idea

January 2020
Never Underestimate the Power of a Simple Idea

In my job as The Personal Garden Coach, I feel like I have heard it all since I opened this business — and if you add in my 20 plus years in retail garden centers,... more »

January 2020
Holiday Inspiration

Wolfe Nursery Greensburg, Pennsylvania Steeler Nation is well-represented at Wolfe’s, with holiday gift... more »
J Berry Red Hot™ Black Diamond® Crapemyrtle Lagerstroemia indica

November/December 2019
Welcome to GardenComm, Salt Lake City

We garden writers are known to be an enthusiastic bunch, so when we descended upon poor unsuspecting Salt Lake City recently for the GardenComm Annual Conference and Expo, they clearly knew not what they should... more »
Larson’s Garden Center

November/December 2019
100 Years and Beyond

Larson’s Farm was a familiar sight on Route 6 in Bristol, Connecticut, for nearly 90 years. The produce stand, which started on an ironing board, got its start long before highways were numbered. Larson’s has... more »
Gardens of Babylon in Nashville, Tennessee

November/December 2019
2019 Merchandiser of the Year Winner

Fun and funky might not be the first words that come to mind when thinking about a garden center — but they’re exactly what Gardens of Babylon in Nashville, Tennessee, is aiming for. “The one... more »