Merchandising

Outdoor Living Kicker Lurvey Garden Center in Des Plaines, Illinois

November/December 2020
Trends in Outdoor Living

Tom Partipilo, outdoor living buyer at Lurvey Garden Center in Des Plaines, Illinois, says IGC customers want to buy products that will bring warmth to an area for family and friends to gather around —... more »
Dirty Secrets Kicker Tips and ideas IGCs can use to merchandise holiday items.

November/December 2020
The Four C’s of Christmas Trends

After what we’ve all been through this year, I might be suspicious of someone who honestly believes they KNOW what’s in anyone’s shopping brains for the 2020 holiday season. However, I’m also enough of a... more »
Dirty Secrets: How will the pandemic affect garden centers’ holiday business?

September/October 2020
The Virus Who Stole Christmas?

At the time of writing this piece in July, levels of COVID-19 diagnoses are at record numbers nationwide; however, when it comes to holiday retail, garden centers may prove to be the likely winners. After... more »
Dirty Secrets: Abundant container design sales are a key tool in your sales arsenal.

August 2020
Who’s Afraid of the Big, Bad, Custom Container Design Client?

Why are we SO timid about charging people for our hard work? When it comes to custom container designs, it seems that garden centers often insist on getting in their own way on this topic,... more »

July 27, 2020
Dümmen Orange, Yellowstone Pair up for Petunia Branding

Dümmen Orange and Yellowstone Forever, the official nonprofit partner of Yellowstone National Park in the United States, have signed an agreement for joint branding of a new yellow petunia. Named ‘Yellowstone Forever,’ this unique and... more »

June 30, 2020
Pleasant View Gardens Offers Smallscapes Gardens Program to Retailers

Pleasant View Gardens (PVG) recently introduced the Smallscapes Gardens Program by PVG. In short, it takes the concept of creating recipes for hanging baskets, containers and uprights – which showcases different uses of color, texture,... more »
Echo Valley July 2020 PatioFurniture_CrossMerchandising(1) copy

July 2020
Product and Merchandising Trends in a Post-Pandemic World

The COVID-19 virus has not only transformed the way we live, but its lingering effects could forever change how consumers shop for goods and services and what they deem valuable. While the transition from shopping... more »
Country Mile Gardens, in Morristown, New Jersey, COVID tshirt

July 2020
Garden Centers’ Response to COVID Outbreak

Wellington Gardens’ spacious property and posted signs helped with customer and employee safety. “We have the advantage of plenty of room to spread our customers out, says Christine Wellington, owner of Wellington Gardens in Brentwood,... more »
July 2020 Dirty Secrets stock Two Sales Trends on the Rise in the Age of Coronavirus

July 2020
Two Sales Trends on the Rise in the Age of Coronavirus

In these crazy Tiger King, grandmas on Zoom, masks as a fashion statement new world we find ourselves in today, change is coming at a dizzying pace, despite our population never being more physically distant.... more »
Selling More Pots & Planters Big Grass Living

June 2020
Selling More Pots & Planters

The U.S. Chamber of Commerce has reported a growth surge in the garden center industry since early March, likely due to travel restrictions throughout the country. Garden centers are often exempted from local closure orders,... more »

June 2020
A Training Map for Uncharted Territory

Up is down, out is in, and gray is the new black and white in our unique business. Obviously, I’m not saying something you’re not already feeling. We’re all trying to read “Moby Dick” during... more »

May 2020
One Bite at a Time

Plants with benefits are not hidden away in “the garden” behind the fence anymore; they’re front and center. Beautifully productive plants are prized more than ever, and selling them for their stylish qualities is also... more »