Merchandising
It's not a recent discovery that first impressions such as curb appeal, parking lot design and maintenance mean a lot when it comes to customers' perceptions of your store. But, what happens after...
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The story of Bemis Farms Nursery is the story of an industry. Although the garden center is unique in its philosophy, presentation, products and personality, it is representative of the more than 17,000 independent garden...
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Growers and retailers are continually challenged to maximize quality and profitability of poinsettia crops. This flower is the traditional "living symbol of Christmas" and a must have in retail outlets everywhere. So bottom line, if...
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Making the most of the holiday season can be easy if you create a plan and follow through with it, including staffing accordingly. Though the window of sales is short, the holiday season can be...
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The Christmas tree is one of the most popular and cherished traditions of the Christmas season. In fact, each year 35-40 million live trees are purchased and decorated in the United States alone. Why do...
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A gray January day in Chicago seems a long way from the bustling energy of April, where hope for increased sales springs anew. It's a slow time for imagination and enthusiasm when the cash registers...
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In the American Midwest, Northeast and areas with similar climates, the great majority of tulip, daffodil, crocus and hyacinth bulbs fill the months of April and May with glorious color and sweetness after our long,...
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Consumers can usually be relied on to "shop 'til they drop." This was one of the primary drivers of the economic recovery we saw in 2003-2004. In fact, the 7-percent surge in sales in 2004...
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Spring the sound of registers ringing, customers questioning and shopping carts rolling. And then there's fall and winter for some of you the same sounds can be heard, but for others of you,...
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Most everyone would agree that an excellent way to increase your retail sales is by creating customer awareness through promotions and marketing. While many store owners have already developed extensive advertising programs, they often overlook...
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Niche, niche, niche are you sick of hearing that word yet? It seems like all we have been hearing lately is that you need a niche to stay in "competition" with the big boxes....
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February 2005, Hecht's and Lord & Taylor department stores agreed to make their stores accessible for disabled shoppers by providing wider pathways between clothing racks, lower cash registers and wider fitting rooms. Wasn't that nice...
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