Merchandising

West of the Wind Creative Ways to Merchandise Outdoor Art_2018 VILLAGE GREEN, Rockford Illinois

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Creative Ways to Merchandise Outdoor Art

Three years ago, West of the Wind initiated a “Display Contest” for our retailers, where they could win free prints. The response was terrific, and we were amazed at the unique and creative ways our... more »

stock Woman with kokedama in garden center

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Rev Up an Exhausted Customer Base with New Varieties

Collectively, we’ve been through a lot in the last year. Whether you’re a business owner questioning your own future, an employee with kids you’re trying to teach at home while working full time, or a... more »

Outdoor Living Kicker Lurvey Garden Center in Des Plaines, Illinois

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Trends in Outdoor Living

Tom Partipilo, outdoor living buyer at Lurvey Garden Center in Des Plaines, Illinois, says IGC customers want to buy products that will bring warmth to an area for family and friends to gather around —... more »

Dirty Secrets Kicker Tips and ideas IGCs can use to merchandise holiday items.

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The Four C’s of Christmas Trends

After what we’ve all been through this year, I might be suspicious of someone who honestly believes they KNOW what’s in anyone’s shopping brains for the 2020 holiday season. However, I’m also enough of a... more »

June 30, 2020
Pleasant View Gardens Offers Smallscapes Gardens Program to Retailers

Pleasant View Gardens (PVG) recently introduced the Smallscapes Gardens Program by PVG. In short, it takes the concept of creating recipes for hanging baskets, containers and uprights – which showcases different uses of color, texture,... more »

Echo Valley July 2020 PatioFurniture_CrossMerchandising(1) copy

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Product and Merchandising Trends in a Post-Pandemic World

The COVID-19 virus has not only transformed the way we live, but its lingering effects could forever change how consumers shop for goods and services and what they deem valuable. While the transition from shopping... more »

Country Mile Gardens, in Morristown, New Jersey, COVID tshirt

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Garden Centers’ Response to COVID Outbreak

Wellington Gardens’ spacious property and posted signs helped with customer and employee safety. “We have the advantage of plenty of room to spread our customers out, says Christine Wellington, owner of Wellington Gardens in Brentwood,... more »

Selling More Pots & Planters Big Grass Living

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Selling More Pots & Planters

The U.S. Chamber of Commerce has reported a growth surge in the garden center industry since early March, likely due to travel restrictions throughout the country. Garden centers are often exempted from local closure orders,... more »

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Celebrating, Marketing and Merchandising a Milestone

Last summer, when it was time to select a name for our newest spreading petunia, the launch team behind the Wave brand decided to engage its very-active social media community. We asked Wave Fans on... more »

. But a growing trend across garden centers might not be what customers put in their garden — but rather items kept in the pantry.

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It’s in the Pantry

As with any industry, garden centers are looking for new ways to generate revenue. And despite a projection of $51 billion in revenue to kick off the new decade (IBISWorld, 2020), now more than ever... more »

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Holiday Inspiration

Wolfe Nursery Greensburg, Pennsylvania Steeler Nation is well-represented at Wolfe’s, with holiday gift... more »

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100 Years and Beyond

Larson’s Farm was a familiar sight on Route 6 in Bristol, Connecticut, for nearly 90 years. The produce stand, which started on an ironing board, got its start long before highways were numbered. Larson’s has... more »