Merchandising

January 19, 2021
Terra Nova Nurseries Shares Its Pantone Plant Pairings for 2021

Terra Nova Nurseries has released a list of plants that coordinate with PANTONE 17-5104 Ultimate Gray and 13-0647 Illuminating, Pantone's two Colors of the Year for 2021. These colorful variety options present growers and retailers... more »
West of the Wind Creative Ways to Merchandise Outdoor Art_2018 VILLAGE GREEN, Rockford Illinois

January 2021
Creative Ways to Merchandise Outdoor Art

Three years ago, West of the Wind initiated a “Display Contest” for our retailers, where they could win free prints. The response was terrific, and we were amazed at the unique and creative ways our... more »
stock Woman with kokedama in garden center

January 2021
Rev Up an Exhausted Customer Base with New Varieties

Collectively, we’ve been through a lot in the last year. Whether you’re a business owner questioning your own future, an employee with kids you’re trying to teach at home while working full time, or a... more »
Outdoor Living Kicker Lurvey Garden Center in Des Plaines, Illinois

November/December 2020
Trends in Outdoor Living

Tom Partipilo, outdoor living buyer at Lurvey Garden Center in Des Plaines, Illinois, says IGC customers want to buy products that will bring warmth to an area for family and friends to gather around —... more »
Dirty Secrets Kicker Tips and ideas IGCs can use to merchandise holiday items.

November/December 2020
The Four C’s of Christmas Trends

After what we’ve all been through this year, I might be suspicious of someone who honestly believes they KNOW what’s in anyone’s shopping brains for the 2020 holiday season. However, I’m also enough of a... more »
Dirty Secrets: How will the pandemic affect garden centers’ holiday business?

September/October 2020
The Virus Who Stole Christmas?

At the time of writing this piece in July, levels of COVID-19 diagnoses are at record numbers nationwide; however, when it comes to holiday retail, garden centers may prove to be the likely winners. After... more »
Dirty Secrets: Abundant container design sales are a key tool in your sales arsenal.

August 2020
Who’s Afraid of the Big, Bad, Custom Container Design Client?

Why are we SO timid about charging people for our hard work? When it comes to custom container designs, it seems that garden centers often insist on getting in their own way on this topic,... more »

July 27, 2020
Dümmen Orange, Yellowstone Pair up for Petunia Branding

Dümmen Orange and Yellowstone Forever, the official nonprofit partner of Yellowstone National Park in the United States, have signed an agreement for joint branding of a new yellow petunia. Named ‘Yellowstone Forever,’ this unique and... more »

June 30, 2020
Pleasant View Gardens Offers Smallscapes Gardens Program to Retailers

Pleasant View Gardens (PVG) recently introduced the Smallscapes Gardens Program by PVG. In short, it takes the concept of creating recipes for hanging baskets, containers and uprights – which showcases different uses of color, texture,... more »
Echo Valley July 2020 PatioFurniture_CrossMerchandising(1) copy

July 2020
Product and Merchandising Trends in a Post-Pandemic World

The COVID-19 virus has not only transformed the way we live, but its lingering effects could forever change how consumers shop for goods and services and what they deem valuable. While the transition from shopping... more »
Country Mile Gardens, in Morristown, New Jersey, COVID tshirt

July 2020
Garden Centers’ Response to COVID Outbreak

Wellington Gardens’ spacious property and posted signs helped with customer and employee safety. “We have the advantage of plenty of room to spread our customers out, says Christine Wellington, owner of Wellington Gardens in Brentwood,... more »
July 2020 Dirty Secrets stock Two Sales Trends on the Rise in the Age of Coronavirus

July 2020
Two Sales Trends on the Rise in the Age of Coronavirus

In these crazy Tiger King, grandmas on Zoom, masks as a fashion statement new world we find ourselves in today, change is coming at a dizzying pace, despite our population never being more physically distant.... more »