Merchandising
Merchandising Tips to Sell More Pollinator-Friendly Goods
More than a buzz word or a passing fad, pollinators and the important role they play in our ecosystems and food web have finally reached critical relevance. While significant focus has been placed on bee... more »
The Art of Simple and Creative Displays
Displays are not just something we, as retailers, create to sell our products — they are our silent salespeople, telling customers our stories. We have less than three seconds to grab their attention and convince... more »
4 Steps to Better Store Signage
Whenever I talk about signs with a garden center retailer, the first thing I ask them to do is to take the 360° test: stand anywhere in your retail space and take a slow spin,... more »
5 Outdoor Living Design Trends for 2021
Don’t call it a comeback — outdoor living has been a big category in lawn and garden for years. But the pandemic — and subsequent stay-at-home mandates we’ve all endured — have sent it into new levels... more »Terra Nova Nurseries Shares Its Pantone Plant Pairings for 2021
Terra Nova Nurseries has released a list of plants that coordinate with PANTONE 17-5104 Ultimate Gray and 13-0647 Illuminating, Pantone's two Colors of the Year for 2021. These colorful variety options present growers and retailers... more »
Creative Ways to Merchandise Outdoor Art
Three years ago, West of the Wind initiated a “Display Contest” for our retailers, where they could win free prints. The response was terrific, and we were amazed at the unique and creative ways our... more »
Rev Up an Exhausted Customer Base with New Varieties
Collectively, we’ve been through a lot in the last year. Whether you’re a business owner questioning your own future, an employee with kids you’re trying to teach at home while working full time, or a... more »
Trends in Outdoor Living
Tom Partipilo, outdoor living buyer at Lurvey Garden Center in Des Plaines, Illinois, says IGC customers want to buy products that will bring warmth to an area for family and friends to gather around —... more »
The Four C’s of Christmas Trends
After what we’ve all been through this year, I might be suspicious of someone who honestly believes they KNOW what’s in anyone’s shopping brains for the 2020 holiday season. However, I’m also enough of a... more »Pleasant View Gardens Offers Smallscapes Gardens Program to Retailers
Pleasant View Gardens (PVG) recently introduced the Smallscapes Gardens Program by PVG. In short, it takes the concept of creating recipes for hanging baskets, containers and uprights – which showcases different uses of color, texture,... more »
Product and Merchandising Trends in a Post-Pandemic World
The COVID-19 virus has not only transformed the way we live, but its lingering effects could forever change how consumers shop for goods and services and what they deem valuable. While the transition from shopping... more »
Garden Centers’ Response to COVID Outbreak
Wellington Gardens’ spacious property and posted signs helped with customer and employee safety. “We have the advantage of plenty of room to spread our customers out, says Christine Wellington, owner of Wellington Gardens in Brentwood,... more »
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