Associations

That Flower Feeling announces leadership transition
That Flower Feeling Foundation (TFF) has named Joe Don Zetzsche interim executive director as part of a leadership transition aimed at supporting the ... more »

Breeders, growers invited to enter SAF’s 2026 outstanding varieties competition
The Society of American Florists (SAF) is accepting entries for its 2026 Outstanding Varieties Competition, which will be held Aug. 18-20 during SAF A... more »

AFE announces 2026 internship scholarship recipients
The American Floral Endowment (AFE) has selected eight students to receive internship scholarships through its Vic & Margaret Ball Intern Scholars... more »

Atlanta Market drew more buyers in Summer 2026
Atlanta Market and Atlanta Apparel reported increased buyer participation during their combined Summer 2026 event, which took place June 9-14 at Ameri... more »

Floral Marketing Fund launches redesigned website
The Floral Marketing Fund (FMF) has launched a redesigned website aimed at improving access to floral marketing research, consumer insights and indust... more »

Virtual screening of ‘The Gardener’ to benefit Seed Your Future
"The Gardener," an independent film that has held more than 100 theatrical screenings across the country, will donate 20% of proceeds from a one-night... more »


Videos





