Associations

That Flower Feeling announces leadership transition Joe Don Zetzsche

That Flower Feeling announces leadership transition

That Flower Feeling Foundation (TFF) has named Joe Don Zetzsche interim executive director as part of a leadership transition aimed at supporting the ... more »

The Society of American Florists (SAF) is accepting entries for its 2026 Outstanding Varieties Competition

Breeders, growers invited to enter SAF’s 2026 outstanding varieties competition

The Society of American Florists (SAF) is accepting entries for its 2026 Outstanding Varieties Competition, which will be held Aug. 18-20 during SAF A... more »

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AFE announces 2026 internship scholarship recipients

The American Floral Endowment (AFE) has selected eight students to receive internship scholarships through its Vic & Margaret Ball Intern Scholars... more »

Atlanta Market at AmericasMart logo

Atlanta Market drew more buyers in Summer 2026

Atlanta Market and Atlanta Apparel reported increased buyer participation during their combined Summer 2026 event, which took place June 9-14 at Ameri... more »

Floral Marketing Fund launches redesigned website

Floral Marketing Fund launches redesigned website

The Floral Marketing Fund (FMF) has launched a redesigned website aimed at improving access to floral marketing research, consumer insights and indust... more »

Seed Your Future will receive 20% of proceeds from a June 24 virtual screening of The Gardener, an independent film shown nationwide

Virtual screening of ‘The Gardener’ to benefit Seed Your Future

"The Gardener," an independent film that has held more than 100 theatrical screenings across the country, will donate 20% of proceeds from a one-night... more »