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Once upon a time, the summer trade shows were open season for garden center buyers. See home décor. Aim. Buy.And while the aisles in Atlanta, New York, San Francisco and points in between are still... more »You Don’t Own the Customer…The Customer Owns You
Those of you who know me, have read my column or heard me present at industry forums get the sense that I'm just a bit passionate about changing the way our industry thinks about who... more »Waste Not Want Not
Mulch: A covering, of straw, compost, plastic sheeting or other materials, spread on the ground around plants to prevent excessive evaporation or erosion and to enrich the soil. The definition of mulch is well established... more »Are You a Builder or a Destroyer?
As a railroad crew labored in the blazing August heat, an engine pulled up with a fancy caboose all decked out with company colors and stopped a short distance from the crew. A man in... more »Word on the Street
Oh, the ongoing problem of garden accents: What do I buy, how big should I make my order, what will customers want, how many do I purchase? You know what I'm talking about the... more »Culinary Arts Month
July will soon be known as the month to eat. With events such as National Hot Dog Month, National Ice Cream Month and National Baked Bean Month, people will be eating 24 hours a day.... more »The Not-So-Big Garden Center
Store design actually begins when the customer sees the store from the front windshield of her car. When a customer applies the brakes and activates the turn signal, she is making her first move toward... more »Do Sweat the Small Stuff
Can you imagine being on trial for a crime? Imagine how scary it might feel to put your future in the hands of a judge and jury. That is what you do every day when... more »Going to the Men
For years, independent garden centers have considered women aged 35-65 with income north of $70,000 their target market, but a new study by the National Gardening Association indicates that this statistic might be on the... more »How Do You Know?
How do you know if you're making the best decisions for your company? I mean know, really know long-term, big-success, no "I thinks" know.I found myself dissecting this seemingly simple question while reading recent... more »DISEASE DILEMA
We were putting together the March issue of Lawn & Garden Retailer, the news came about an outbreak of Ralstonia solanacearum biovar 3 race 2 (southern bacterial wilt) on geraniums. While this is a pretty... more »SPECIAL EVENTS
Year after year, garden centers look for ways to bring more customers into their stores. How do they do it: sales, new merchandise, advertising, or is there something else? Special events are proven to increase... more »
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