Management
Retailing horticultural products has come a long way in a short time. Do you remember when you produced handwritten signage? Now we have educational, brand-oriented, vibrant, professionally made signs. Do you remember when we sold...
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In Marketing 101, the basic tenets of marketing success are the Four P's: Product, Price, Place and Promotion. Product refers to the physical merchandise assortment, the breadth of what is offered to the consumer, the...
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This month I've invited a very smart guy to "guest host" the "Dollars and Sense" column. If you were one of the lucky few to hear Andy Rogish speak at last year's OFA Short Course,...
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No, this isn't going to be a religious diatribe with lots of choir singing and hellfire and brimstone sermons (though I may be in need of that on more than a rare occasion). But this...
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Dedicated to providing industryowners and managers with marketing, financial, inventory control and leadership skills, the American Nursery and Landscape Association's (ANLA) Management Clinic is an intense 3-day event that takes place each year in Louisville,...
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Many business owners overlook the use of low-cost or no-cost incentives as a way to let employees know they are appreciated. Why? Some think recognizing employees or applauding success means spending a lot of money....
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I'll be honest about the origin of this column topic: Late last year, my husband and I got a puppy (a rambunctious puggle), and since then, we have spent more time at the nearest PetSmart...
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How do you plant the seed to cultivate your name and grow your business with other businesses in your area? How do you build the inroads so their "green" dollars flow to you for your...
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Last month, we began talking about the various taxes retailers should know about, be wary of and seek competent counsel to handle well. We discussed charitable deductions, sales tax, bad debt and use tax. Now,...
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When it comes to mulch, many consumers know the term but don't know exactly how to use the product in their gardens. They may not even realize how beneficial it is or the different options...
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Carts, whether they are for employee or customer use, can be a major business investment. Yet, the benefits they can bring to your garden center are well worth the cost and effort of outfitting your...
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It has been said many times before that what you are really selling is intangible: solutions to a consumers needs, desires, dreams and expectations. But it takes tangible products to deliver these solutions. Managing Inventory...
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