Management
Garden Centers Sell More When Foliage Is First
Name a position in any garden center, and I have pretty much worked it. After 30 years in this industry, working through booms and busts, before computers and social media, even before there were box... more »Applications Now Being Accepted for GPN/Nexus Intern of the Year
Lawn & Garden Retailer's sister publication, GPN, is looking for the 2018 GPN/Nexus Intern of the Year. Each year GPN recognizes an exceptional college student who is working on a horticulture-related degree and who participated... more »
Permission to Sell More
How do you know when you’re presented with an opportunity to take a seemingly basic sale to the next level? Or make a dull client request rise to the level of dramatic transformation? It can... more »Monrovia Hires New CMO
Monrovia has hired Tristan Simpson as the company’s new chief marketing officer. She will join the company Oct. 2, and be based in the company’s Azusa, California headquarters. Simpson has more than 20 years of... more »
Plants, Pride and Passion
Given the headline of this month’s article, you might think I was writing a piece for a soap opera digest. But before you begin to envision heaving bosoms and melodramatic intrigue, take a deep breath... more »Manage Your Year to the Possible Profit End
Friends, you may be up, you may be down (in profit) depending on who you are and when you are reading this. I get to write this in late-April so you can read it in... more »Designing with Heart, Selling with Brains
When I speak all over the country to garden clubs, at symposiums, botanical gardens and other similar venues on a variety of topics, no topic garners more enthusiasm and interest than container design. After one... more »
A Customer Service Gem for You
At Zingerman’s we’re big fans of clear expectation and simple, teachable and trackable tools. We find that they are invaluable no matter who we share them with — tenured employees, newbies, skeptics, enthusiasts, introverts, extroverts.... more »To Better Serve the Customer …
People in our industry are extremely fortunate to be able to work every day with products ... plants, trees, flowers and supporting hardlines categories ... that they truly love being involved with. Maybe it’s the... more »A Tale of Two Gardeners: Daring to Be Different and How to Sell It!
The late, great JC Raulston said, “If you’re not killing plants, you’re not stretching yourself as a gardener.” Or another way to say it from John Maxwell is, “If we’re growing we are always going... more »
Elegant Ideas for Selling More Edibles
Edibles are one of the hottest topics in retail garden centers these days for the under 35 crowd. They understand the value of teaching their kids about eating fruits and veggies and tend to be... more »
Change Your Language to Change Your Future
Our words define us. Our shared words define our culture. The culture of a person, a family or a company is a fragile environment. Our cultures are in a delicate balance the same as an... more »
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