Marketing

McDonald Garden Center turned its houseplant department into an immersive experience.

February 2025
Growing ‘Plantopia’

Over the 80 years of McDonald Garden Center being in business, our houseplant department has grown to become a year-round destination for houseplant lovers, with the largest selection in Virginia. Reframing our houseplant department into... more »
Ritterbusch, a formally trained bonsai specialist on staff at the garden retailer, has led classes for Fossil Creek Nursery for over five years.

February 2025
Bonsai is back

For many of a certain age, the 1984 movie "The Karate Kid” was the first introduction to bonsai, as both a hobby and a way of practicing mindfulness, when Mr. Miyagi introduced Daniel to the... more »
Endless Summer Hydrangeas added big, beautiful color at the 67th GRAMMY Awards red carpet last weekend.

February 5, 2025
Endless Summer Hydrangeas added color to the 67th GRAMMYs

Endless Summer hydrangeas added big, beautiful color at the 67th GRAMMY Awards red carpet last weekend. 'Pop Star', 'Summer Crush' and 'BloomStruck' reblooming hydrangea were used by designer Tu Bloom, the official botanical artist of... more »
“Modern meadow” gardens provide a sensory experience, with color, movement and a connection to nature. Photo courtesy of Monrovia.

January 2025
5 gardening trends for 2025

From flower bulbs to bloom walking, home gardeners are seeking biodiversity and sustainability. 1. Flowers Are the New Lawn FootPrince ‘Blue Star Creeper’ features small, blue, star-shaped flowers covering a dense... more »
Top 10 Garden Retail Feature Articles of 2024

December 16, 2024
Top 10 Garden Retail Articles of 2024

We ran the numbers and here are the results: Following is a list of the top 10 garden retail feature articles that received the most clicks from visitors to the Lawn & Garden Retailer website... more »
Costa Farms Chocolate Anthurium PANTONE 17-1230 Mocha Mousse

December 5, 2024
Garden Media Group shares products aligned with Color of the Year Mocha Mousse

The rich, mellow brown hue of Pantone’s 2025 Color of the Year, Mocha Mousse, resonates deeply with our industry, said Garden Media Group president Katie Dubow. She shared a roundup of some of the best... more »
Epicor Insights for Building Supply and Retail 2024

November/December 2024
Gaining Retail Business Insights

More than 1,000 retailers and building supply companies gathered Nov. 18-20 at MGM Grand in Las Vegas to learn about retail business trends, network and keep abreast on Epicor software options at its annual Insights... more »
Plant By Number’s template (left) and finished garden (right).

November/December 2024
‘Painting with flowers’: Simplifying landscape design

They say necessity is the mother of invention, and it’s true for Plant By Number (PBN), a customizable design tool that simplifies garden design for homeowners. Founder Alexander Betz has been in landscaping for about... more »
Staffing the surge: Managing increased retail traffic

November/December 2024
Staffing the surge: Managing increased retail traffic

On a recent sunny morning, I visited a well-established farm market to talk with the manager. The parking lot was nearly full and inside the market, there were three registers in operation, and they still... more »
Marketing materials now available for NGB's 2025 "Year of the" plant campaign

November 6, 2024
Marketing materials now available for NGB’s 2025 “Year of the” plant campaign

National Garden Bureau (NGB) has created, and is making available, on-point marketing tools to help the industry promote the 2025 “Year of the” crops. These tools are designed to make life easier and allow all... more »
That Flower Feeling Color Logo

October 29, 2024
Marketing Flowers for Self-Care webinar scheduled

That Flower Feeling (TFF) has scheduled a webinar titled “Marketing Flowers for Self-Care: The Importance of Evolving the Floral Industry,” taking place at 2 p.m. EST on Thursday, Nov. 14. This engaging session will delve... more »
Wave Petunias to celebrate 30th anniversary in 2025

October 23, 2024
Wave Petunias to celebrate 30th anniversary in 2025

PanAmerican Seed has announced Wave petunias will celebrate their 30th anniversary in 2025. To commemorate — and help greenhouses and retailers take advantage of extra consumer interest — PanAmerican Seed shared several exciting plans beginning... more »