Marketing
Top 10 most-read feature articles in Lawn & Garden Retailer
Read the top 10 feature articles Lawn & Garden Retailer readers most clicked on. 1. Train for Trust Tips for how to turn staff Into customer experience experts. 2. 5 gardening trends for 2025 From... more »
Innovative Ideas: Cultivating calm in Chicago
Nestled at the intersection of two of Chicago’s busiest streets, “The Island” at Gethsemane Garden Center offers quiet refuge in the midst of a cacophony of intense noise. Pedestrians, cyclists and vehicles come together to... more »
Bailey brings consumer brands to life in NYC
Fall is for planting, and Bailey brought its Endless Summer Hydrangeas, First Editions Shrubs & Trees, and Easy Elegance Roses to life at an immersive two-day brand activation Sept. 5-6 in the garden at Ladurée... more »
Gearing up for the new season
From pets to pollinator-friendly plants, garden centers are busy planning for the 2026 season. Here are some of the ways three retailers (and one consultant) are shaping up their stores for the new year. Lawn... more »
NGB announces 2026 “Year of the” genera
National Garden Bureau (NGB) has announced selections for the 2026 “Year of the” program. The “Year of the” program chooses genera specifically for the North American market that are easy to grow, genetically diverse, and... more »
The experience is the product
Garden Center Show speaker Jeff O'Brien shares how your store layout isn’t just about where your products go; it’s about how your customers feel. In a time when big-box stores dominate on price and convenience,... more »
Home for the holidays
Now is prime time to begin plans for the 2025 holiday season. While some trends are keeping with holiday classics, others are seeing twists on popular themes. “No matter the theme, everything holiday is trending... more »
Empowering indie retailers
Cultivate’25 sessions for independent plant shop owners cover everything from business reports to overcoming burnout. If you are an independent garden retail store owner, the responsibility of wearing all the “hats” in your business can... more »
Event Central: Full Moon Party
Sabrina Khal of The Secret Garden in Elk Grove, California, shared how its fall Full Moon Party draws a crowd during an otherwise typically slow month. How did the Full Moon Party come about? Our... more »
Bailey launches Times Square marketing campaign
Bailey recently announced its Endless Summer hydrangeas and First Editions shrubs and trees have made their debut in Times Square, launching a data-driven marketing campaign over Mother’s Day weekend. Timed with the holiday, the activation... more »
Is your garden center telling the right story?
Garden Center Show speaker Jeff O'Brien shares how using data to tell the right story can transform your garden center’s success — because most of us are telling the wrong story. In my March column,... more »
Harnessing the power of Pinterest for your garden center
Garden Center Show speaker Gail Pabst shares how garden retailers can use Pinterest to attract customers and boost sales. Forget fleeting social media trends — imagine a platform where your stunning plant photos and expert... more »
Videos
News
December 17, 2025
Seed Your Future to bring 80+ students to MANTS 2026
December 16, 2025
Beacon Impatiens delivers donation checks to 2025 charity partners
December 15, 2025
January 2026 Total Home & Gift Market events scheduled
December 12, 2025
Ken Lain to host online presentation on succession planning
December 12, 2025
AFE hires Sustainabloom senior manager
December 12, 2025
Fire Light hydrangea named 2026 Flower of the Year
December 11, 2025
