Marketing
Creating a buzz about pollinators
June is National Pollinator Month, meaning it is the perfect time to hone in on your year-round messaging, how the products you sell help bees and other pollinators. Here are some resources available to help... more »
Video tips and tricks for garden centers
Debbie Foisy is giving the presentation “Turn Your Boring Plant Expertise Into Fun, Catchy Videos” on Tuesday, July 18, at Cultivate’23. Here, she shares some tips from her more than 10 years of creating videos for... more »
KidsGardening offers educational tools and materials to independent garden centers
KidsGardening has announced a new service to provide garden centers resources and the opportunity to connect and engage with their own community of caregivers, teachers, parents, and other garden educators. As the popularity of gardening... more »
Beyond the brick and mortar: A race for revenue and relevance
In Simon Sinek’s book “Start With Why,” he addresses the “Law of Diffusion of Innovation.” It’s a fancy way of saying there is a wide range of decision-making for IGCs who want to leap into... more »
Monrovia releases customers’ top trends for 2023
What plants will garden center customers be looking for this season? Monrovia has announced a few consumer trends that offer some insights into the styles, plants, and gardening topics retail customers are interested in right... more »
PLNTD in the community
Danielle and Lauren Gambino have always had a love for plants, but it wasn’t until 2020 and the COVID-19 pandemic that these sisters decided to turn their hobby into their business. Danielle had a retail... more »
5 Floral trends for 2023
Bright and flashy colors, dried and preserved blooms, and a nod to nature are among some of this year’s floral trends. Read on to see what trends you’ll want to promote in your garden center.... more »
Social media and horticulture
Communication between businesses and consumers in the horticulture industry is an important topic to revisit periodically in the face of developing technology. In the past, mailers, newsletters and other paper-based publications have long been an... more »
HilverdaFlorist debuts digital knowledge base
HilverdaFlorist has announced it is offering a digital knowledge base, aimed at providing information and expertise to the entire market. The knowledge base, which is accessible via the HilverdaFlorist website, is a comprehensive resource for... more »
Seed company to hold “Garden Get-Together” Facebook Live for National Gardening Day
Ferry-Morse, a leading gardening seed brand, part of the Central Garden & Pet Company portfolio, announced its annual Garden Get-Together will take place on Friday, April 14 on Facebook Live in honor of National Gardening... more »
NGB promotes “Goodness of Gardening”
National Garden Bureau (NGB) has devoted 2023 to launching a series of articles, blogs, videos and a webinar that highlight the good that can come from gardening. Most recently, a MAT release directed at consumers about... more »
Arbor Day Foundation shares activities to celebrate Arbor Day
Arbor Day takes place on April 28, and the Arbor Day Foundation is sharing some ways to show their appreciation for nature through tree-related activities. “As we prepare to plant our 500 millionth tree as... more »
Videos
News
April 19, 2024
Danziger holds Spring Festival to celebrate 70th anniversary
April 19, 2024
PDSI hosted Spring Garden Roadshow
April 18, 2024
Registration now open for GardenComm conference
April 18, 2024
That Flower Feeling releases new floral marketing assets
April 18, 2024
Terra Nova Nurseries unveils new echinacea
April 18, 2024
Proven Winners displayed new plants, programs at open house
April 17, 2024
