Marketing

March 2022

What’s New in Edibles

Cucumber ‘Mexican Sour Gherkin’ Fruits look like miniature watermelons and taste like cucumbers with tangy citrus overtones. A crunchy addition to salad! Vines grow 4-7 feet long (perfect for a trellis) and the flowers attract... more »

March 2022

Fresh Food Finds in the Garden Center

Does your garden center offer fresh produce by way of a farmers’ market or community supported agriculture (CSA) program, or are you considering offering one? We reached out to our readers to see if they... more »

March 2022

To Market?

Thanks to Covid, farmers’ markets have been given a bit of a boost when disruptions in the food system occurred and pushed customers to find alternatives to their usual shopping outlets. According to a study... more »

February 24, 2022

Wave Petunias Relaunches Website

PanAmerican Seed has relaunched the Wave Petunias and Cool Wave Pansies consumer-facing website this year with an updated design. The refresh is intended to drive brand awareness, provide a completely mobile-friendly navigation, as well as... more »

February 17, 2022

AFE Releases Free Flower Promotional Content

American Floral Endowment (AFE) recently announced it has released free content to help you spread positive messages about flowers. Flower-friendly graphics for your business or personal social media can be found here. Download graphics featuring flower positivity,... more »

February 2022

Increase Your Social Media Reach

When it comes to the ever-evolving algorithms of social media giants like Facebook and Instagram, keeping your store’s organic reach steady can be a challenge. Whether you’re starting from scratch with building your garden center’s... more »

January 28, 2022

MarkWatch Creates FAQ Video on Plant Trademark Usage

MarkWatch has released a new video answering frequently asked questions about the proper usage of trademarks. The video answers questions a business might have after being contacted by MarkWatch. Questions such as “What is a... more »

January 4, 2022

NGB Helps Educate Millions of Consumers on Poinsettias

National Garden Bureau (NGB) helped its members spread holiday cheer, reaching millions of home gardeners in December. The organization and its members created a “Tips for Making Your Poinsettia Shine Through the Season and Beyond”... more »

January 2022

Growing a New Brand

Today’s fastest-growing organic gardening company began with a simple question posed to two students by their college professor: Did you know mushrooms can grow on coffee grounds? Alejandro Velez and Nikhil Arora, then seniors at... more »

January 2022

From Crisis to Innovation

The 2022 Garden Trends Report — From Crisis to Innovation from Garden Media Group outlines the shift that has occurred in the green industry and beyond. It goes past “The Great Reset” of 2021 and... more »

October 21, 2021

Holiday Spending Reflects Continued Consumer Demand

Consumers plan to spend $997.73 on gifts, holiday items and other non-gift purchases for themselves and their families this year, according to the annual survey released today by the National Retail Federation and Prosper Insights... more »

November/December 2021

Considering E-Commerce for Your Garden Center?

Are you considering e-commerce for your plant business? For many growers and retailers, website construction and maintenance is a daunting task, let alone the tedious management of an e-commerce platform. I thought I would share... more »