Marketing
SAF’s Great Big Plant Event Helps Retailers Capitalize on Houseplant Craze
The Society of American Florists' Great Big Plant Event is in full swing teaching retailers how to take advantage of the rising popularity of houseplants. This all-virtual event, which launched on March 1, teaches best practices, resources and turnkey solutions... more »
Register Now for GPN 40 Under 40 Roundtable
GPN’s 40 Under 40 is celebrating its 10th anniversary in 2021. To commemorate this milestone, on March 18, GPN’s first 40 Under 40 Roundtable will take place, featuring several alumnus from the 40 Under 40 program. During... more »
5 Outdoor Living Design Trends for 2021
Don’t call it a comeback — outdoor living has been a big category in lawn and garden for years. But the pandemic — and subsequent stay-at-home mandates we’ve all endured — have sent it into new levels... more »
Ecommerce: Lessons from Listening to IGCs
By now, everyone has had conversations about ecommerce with industry leaders, providers or businesses who have implemented an ecommerce solution this past year. I would like to share what I have learned from working with... more »Retail Sales to Exceed $4.33 Trillion in 2021 as Vaccine Rollout Expands
The National Retail Federation recently issued its annual forecast, anticipating that retail sales will grow between 6.5 and 8.2% to more than $4.33 trillion in 2021 as more individuals get vaccinated and the economy reopens.... more »
U.S. Tulip Growers Join Month-Long Celebration in Honor of International Women’s Day
Together with their European suppliers of the flower bulbs, tulip growers in the United States have organized the annual Tulip Festival to celebrate International Women’s Day for years. Tens of thousands have received bouquets of... more »
Proven Winners’ Shrub Madness Continues for Eighth Year
Celebrate the start of spring with Proven Winners ColorChoice Shrub Madness, the only bracket competition that pits shrub against shrub in a no-holds-barred battle for the title of National Champion. Think March's college basketball tournament, but your... more »Retail Sales Grew Sharply in January
Retail sales grew sharply in January as government stimulus checks provided a boost and momentum from 2020’s record holiday season carried over into the new year, the National Retail Federation recently announced. “January’s retail sales... more »
McHutchison #GrowYourSocial Campaign to Support Garden Centers with Social Media
McHutchison is now offering a #GrowYourSocial campaign, a free, 52-week social media program, to help garden centers and growers engage with their customers on Facebook along with the flexibility to leverage the content on other platforms such as... more »
New Virtual Consumer Garden Festival Begins March 19
The Great Grow Along is a new, three-day online event taking place March 19-21 designed to connect with the 16 million new gardeners in 2020 and ensure they become lifelong gardeners. Lifestyle tastemakers, plant gurus, and cutting-edge designers... more »
Tools to Help You Master Your Social Media
We at National Garden Bureau and All-America Selections are very honored to continue to provide content for garden retailers’ e-newsletters and social media as part of our mission. We’re now going one step further with... more »
Houseplant Trends
The houseplant trend isn’t going anywhere anytime soon, especially for the “plant parents” demographic, where those plants are their babies. It all started when one of our salespeople approached a friend who owned a garden... more »
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