Marketing

Revamp Your Retail Series: Signage

If labor were unlimited and free, retailers wouldn’t need signs; customers could simply ask a question and get an answer. Signs are used in three... more »

Attracting and Retaining Employees kicker stock

How to attract employees with a marketing mindset

The job hunting experience can be tedious and monotonous for your potential employee, with constantly repeating tasks. From typing in their full name,... more »

The importance of community relationships

Recently, I received an email from a teacher at one of our area high schools asking if I would be interested in having a student “intern” this com... more »

The winter farmers market helped to bring customers into the garden center and increase sales for other items as well.

Should you start a winter vegetable market?

Vic Vanik said starting a winter vegetable program and farmers market was “a game-changer” for Four Seasons Greenhouse and Nursery. He and his wif... more »

A lot of new ideas at Wallace’s Garden Center come not only from staff, but from visiting other garden centers.

Cultivating innovation in the garden center

It’s no secret innovation is key to staying relevant in garden retail. Lawn & Garden Retailer explored hot retail topics in a recent roundtable ... more »

NGB promotes the 2024 “Year of the” crops

National Garden Bureau (NGB) has created, and is making available, on-point marketing tools to help retailers promote the 2024 “Year of the” crop... more »