Marketing

Expanding to Hemp/CBD in the Garden Center

Something new is growing at Pahl’s Market in Apple Valley, Minnesota. After the 2018 Farm Bill passed, Jack Pahl says they saw a new market open up ... more »

Top Retail Trends of 2022

The pandemic changed not only how customers shop — and how you sell to them — but has also brought forth innovative changes in retail. Financ... more »

Flower Power: Why Your IGC Should Stock Cut Flowers as a Product Category

Flowers are the new hugs, Katie Dubow said earlier this year when introducing Garden Media Group’s 2022 Garden Trends Report. When we can’t gather... more »

Dutch Mill Magnolia Berbee sells Ohio grown flowers copy

Sharing the Local Love

Supporting local businesses is more than a buzzword in the garden center world — as small businesses themselves, IGCs are reliant on many other fam... more »

Traditional Versus Modern Marketing

“Because the purpose of business is to create a customer, the business enterprise has two and only two basic functions: marketing and innovation. Ma... more »

Increase Your Social Media Reach

When it comes to the ever-evolving algorithms of social media giants like Facebook and Instagram, keeping your store’s organic reach steady can be a... more »


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