Marketing
Boomer or Bust
Garden centers today stand at a crossroads, grappling with three significant challenges: an aging customer base, the rise of the zero-click economy an... more »
Innovative Ideas: Growing ‘Plantopia’
Over the 80 years of McDonald Garden Center being in business, our houseplant department has grown to become a year-round destination for houseplant l... more »
Marketing materials now available for NGB’s 2025 “Year of the” plant campaign
National Garden Bureau (NGB) has created, and is making available, on-point marketing tools to help the industry promote the 2025 “Year of the” cr... more »
Revamp Your Retail Series: Consumer psychology
Consumers have a lot on their minds most days. Horticultural professionals, retailers and growers may be inclined to think they get a lot of “brain ... more »
Proven Winners schedules 2024 Fall Roadshows
Proven Winners has scheduled two Roadshows this fall, designed for retailers, growers, brokers, landscapers and anyone who works in the green industry... more »
Mastering live selling
In the past few years, live selling has emerged as a successful way for many retailers to increase their customer engagement and sales. This modern ap... more »
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