Marketing
Star Roses and Plants recently announced it has released free graphics to share on social media for #NationalRoseMonth. Graphics created for use on both Facebook and Instagram social media platforms can be downloaded from the...
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Flowers are the new hugs, Katie Dubow said earlier this year when introducing Garden Media Group’s 2022 Garden Trends Report. When we can’t gather with loved ones and personal connections are limited (e.g., during a...
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Nearly 50% of American homeowners say they intend to invest more in their trees and shrubs as part of their overall outdoor maintenance this year, according to a recent study by lawn care provider TruGreen. TruGreen...
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Spring came earlier than usual this year on Long Island, New York, when Hicks Nurseries hosted its 32nd annual Flower & Garden Show March 10-27. Built from scratch each year in a 20,000-square-foot greenhouse, the event...
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Supporting local businesses is more than a buzzword in the garden center world — as small businesses themselves, IGCs are reliant on many other family-owned businesses for sourcing product and for community support. Here, two independent...
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“Because the purpose of business is to create a customer, the business enterprise has two and only two basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is...
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Running a garden retail business in today’s unpredictable environment can be daunting, but the right software tools can make growing your business a simpler and surer path. Small business owners often have many roles; the...
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Many horticultural companies reported favorable sales in 2020 despite government-mandated restrictions to quarantine-in-place, according to researchers Bridget K. Behe, Patricia T. Huddleston, and Charles R. Hall. Understanding what drove consumers to make plant purchases can...
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Ferry-Morse, one of the oldest and largest home gardening seed packet companies in the U.S., announced its first annual Garden Get-Together will take place on Sunday, March 20, the first day of spring, on Facebook...
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With the arrival of spring, your customers will be planning, planting, and dreaming about their 2022 gardens. Monrovia is sharing inspiring solutions to spring style challenges in their latest gardening webinar. Join Monrovia’s plant hunter...
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Celebrate the start of spring with Shrub Madness, the only bracket competition that pits shrub against shrub in a no-holds-barred battle for the title of World Champion, with your votes determining which plant advances through...
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According to a 2021 survey commissioned by Fresh Express and conducted by OnePoll, 73% of consumers are dedicating themselves to a healthier diet after gaining what has been dubbed “The Quarantine 15,” meaning the 15 pounds they gained...
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