Marketing

Star Roses and Plants Releases Free Social Media Graphics for National Rose Month web

June 1, 2022
Star Roses and Plants Releases Free Social Media Graphics for National Rose Month

Star Roses and Plants recently announced it has released free graphics to share on social media for #NationalRoseMonth. Graphics created for use on both Facebook and Instagram social media platforms can be downloaded from the... more »

June 2022
Flower Power: Why Your IGC Should Stock Cut Flowers as a Product Category

Flowers are the new hugs, Katie Dubow said earlier this year when introducing Garden Media Group’s 2022 Garden Trends Report. When we can’t gather with loved ones and personal connections are limited (e.g., during a... more »
‘Top 20’ Trees and Shrubs to Increase Property Value Tracy Walsh Photo

May 26, 2022
Top 20 List of Trees and Shrubs to Increase Property Released

Nearly 50% of American homeowners say they intend to invest more in their trees and shrubs as part of their overall outdoor maintenance this year, according to a recent study by lawn care provider TruGreen. TruGreen... more »
Hicks Nurseries annual Flower & Garden Show 2015

May 2022
Signs of Spring in the Garden Center

Spring came earlier than usual this year on Long Island, New York, when Hicks Nurseries hosted its 32nd annual Flower & Garden Show March 10-27. Built from scratch each year in a 20,000-square-foot greenhouse, the event... more »
Dutch Mill Magnolia Berbee sells Ohio grown flowers copy

May 2022
Sharing the Local Love

Supporting local businesses is more than a buzzword in the garden center world — as small businesses themselves, IGCs are reliant on many other family-owned businesses for sourcing product and for community support. Here, two independent... more »

May 2022
Traditional Versus Modern Marketing

“Because the purpose of business is to create a customer, the business enterprise has two and only two basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is... more »

April 2022
Leveraging Technology to Fertilize Growth

Running a garden retail business in today’s unpredictable environment can be daunting, but the right software tools can make growing your business a simpler and surer path. Small business owners often have many roles; the... more »

March 11, 2022
Gardening Motivations of U.S. Plant Purchasers COVID Pandemic Study Released

Many horticultural companies reported favorable sales in 2020 despite government-mandated restrictions to quarantine-in-place, according to researchers Bridget K. Behe, Patricia T. Huddleston, and Charles R. Hall. Understanding what drove consumers to make plant purchases can... more »
Ferry-Morse to Host Garden Get-Together Facebook Live on First Day of Spring

March 11, 2022
Ferry-Morse to Host Garden Get-Together Facebook Live on First Day of Spring

Ferry-Morse, one of the oldest and largest home gardening seed packet companies in the U.S., announced its first annual Garden Get-Together will take place on Sunday, March 20, the first day of spring, on Facebook... more »
Monrovia Brings Beauty to Spring Gardens with Plant Combination Style Tips Webinar

March 9, 2022
Monrovia Offers Plant Combination Style Tips Webinar

With the arrival of spring, your customers will be planning, planting, and dreaming about their 2022 gardens. Monrovia is sharing inspiring solutions to spring style challenges in their latest gardening webinar. Join Monrovia’s plant hunter... more »
Proven Winners Shrub Madness Starts March 1 2022

March 2, 2022
Proven Winners Shrub Madness Returns

Celebrate the start of spring with Shrub Madness, the only bracket competition that pits shrub against shrub in a no-holds-barred battle for the title of World Champion, with your votes determining which plant advances through... more »
Bauer 2022 Is the Year of the Salad Greens

March 2022
2022 Is the Year of the Salad Greens

According to a 2021 survey commissioned by Fresh Express and conducted by OnePoll, 73% of consumers are dedicating themselves to a healthier diet after gaining what has been dubbed “The Quarantine 15,” meaning the 15 pounds they gained... more »