Marketing
Mastering live selling
In the past few years, live selling has emerged as a successful way for many retailers to increase their customer engagement and sales. This modern approach to retail combines the convenience of e-commerce, the immediacy... more »
Turning a lifelong education into a houseplant business
I was 16 when I fell in love with plants, 18 when I started my horticulture education and 30 when I started a business that allowed me to share my passion with others. The year... more »
NGB reveals 2025 “Year of the” genera
National Garden Bureau (NGB) has created trendy, creative and on-point marketing tools to help the industry promote the 2025 “Year of the” crops. These tools are designed to make your marketing life easier and allow... more »Investing in the community
It’s the summer of 2000, I grab my bike and head out the door for my first summer job. The air is hot, humid and the excitement of summer brings a rush of adrenaline. I... more »
Leveraging artificial intelligence in your garden center
As chief technology officer of Chalet, my family’s Chicago-based garden center and landscape business, I’ve migrated our software to “the cloud” over the last seven years. This “cloud” is where artificial intelligence (AI) lives — because... more »
Revamp Your Retail Series: Online and in-store plant buyers
While the introduction of the iPhone in 2007 made purchasing through the cellphone a reality, the horticulture industry is still relatively new to online shopping. Prior to COVID-19, a small percentage of sales (approximately 5%)... more »
J. Berry Nursery supports community organizations with plant donations
As gardeners throughout the country add crape myrtle 'Black Diamond' in landscapes or 'Hollywood Hibiscus' to containers this summer, the company behind those notable brands quietly boosts the bottom line of community organizations in its... more »
Monrovia shares resources for customers to refresh their gardens for summer
Monrovia is offering two new ways to draw inspiration for your customers to create the color-filled garden of their dreams all while taking care of themselves, too. Monrovia’s chief marketing officer Katie Tamony and plant... more »
A store by any other name
Your garden center is more than just another store. By nature, it’s a place people shop to help create an environment they want to come home to — they create part of their own story... more »
Proven Winners ColorChoice billboard lights up Times Square
Proven Winners ColorChoice is taking the stage in one of the world's most iconic locations: Times Square. The renowned national shrub brand is lighting up the heart of New York City with its brilliant digital... more »
Free Sensory Gardening with Kids Activity Kit available
KidsGardening and Little Seeds Kids have teamed up to offer a free Sensory Gardening with Kids Activity Kit full of ideas for starting a sensory garden. The eight-page kit compiles sensory garden design tips and plant... more »
That Flower Feeling names 9 to marketing committee
CalFlowers has announced mission and members of their new marketing committee for its That Flower Feeling campaign. With a mission to increase per-capita consumption of flowers in the U.S. through a media campaign, the brand... more »
Videos
News
February 23, 2026
Concept Plants reveals 2026 introductions
February 23, 2026
Deena and Ken Altman receive AFE Ambassador award
February 23, 2026
FNGLA now accepting nominations for 2026 Industry Awards
February 18, 2026
Danziger previews new varieties to be shown at CAST 2026
February 16, 2026
Oasis Grower Solutions launches retail propagation kit
February 16, 2026
AmericanHort opens Cultivate’26 preregistration
February 12, 2026
NGB reports 550% surge in media reach for 2026 “Year of the” program
February 12, 2026
