News

April 1, 2024
SAF hosts Congressional fly-in event

On March 19, 13 floral retailers, wholesalers, growers and importers convened on Capitol Hill for the Society of American Florists’ (SAF) first congressional fly-in of 2024. Led by SAF senior lobbyist Joe Bischoff, Ph.D., and... more »

Royal Anthos logo

April 1, 2024
Garden Media Group announces alliance to boost flower bulb sales

The Garden Media Group and Royal Anthos have solidified their ongoing partnership with a three-year strategic alliance intended to boost flower bulb sales across the U.S. Royal Anthos has secured a European Union grant, underlining... more »

That Flower Feeling Color Logo

April 1, 2024
That Flower Feeling celebrates National Self-Care Day on April 5

The "That Flower Feeling" initiative is embracing national self-care day with multiple bouquet giveaways on its Instagram and TikTok accounts. This initiative aligns with the growing recognition and importance of self-care and mental health. That... more »

Registration now open for Atlanta Summer Market

March 28, 2024
Registration now open for Atlanta Summer Market

The summer 2024 edition of Atlanta Market will see major changes in top categories, including refined gift and home temporaries, a remerchandising of The Gardens, expanded outdoor living resources and the launch of a web-based... more »

Star Roses and Plants hires sales development manager

March 27, 2024
Star Roses and Plants hires sales development manager

Star Roses and Plants has hired Jack O’Donnell as sales development manager. O’Donnell has more than 25 years of experience in horticulture sales and business development. In this new role, O’Donnell will work closely with... more »

Monrovia offers fresh color ideas for the spring garden

March 27, 2024
Monrovia offers fresh color ideas for the spring garden

Monrovia has two new tools to inspire consumers interested in the latest color trends, design ideas and plant combinations to create their dream spring garden. Join Monrovia’s chief marketing officer, Katie Tamony, and plant hunter,... more »