News
SAF hosts Congressional fly-in event
On March 19, 13 floral retailers, wholesalers, growers and importers convened on Capitol Hill for the Society of American Florists’ (SAF) first congressional fly-in of 2024. Led by SAF senior lobbyist Joe Bischoff, Ph.D., and... more »
Garden Media Group announces alliance to boost flower bulb sales
The Garden Media Group and Royal Anthos have solidified their ongoing partnership with a three-year strategic alliance intended to boost flower bulb sales across the U.S. Royal Anthos has secured a European Union grant, underlining... more »
That Flower Feeling celebrates National Self-Care Day on April 5
The "That Flower Feeling" initiative is embracing national self-care day with multiple bouquet giveaways on its Instagram and TikTok accounts. This initiative aligns with the growing recognition and importance of self-care and mental health. That... more »
Registration now open for Atlanta Summer Market
The summer 2024 edition of Atlanta Market will see major changes in top categories, including refined gift and home temporaries, a remerchandising of The Gardens, expanded outdoor living resources and the launch of a web-based... more »
Star Roses and Plants hires sales development manager
Star Roses and Plants has hired Jack O’Donnell as sales development manager. O’Donnell has more than 25 years of experience in horticulture sales and business development. In this new role, O’Donnell will work closely with... more »
Monrovia offers fresh color ideas for the spring garden
Monrovia has two new tools to inspire consumers interested in the latest color trends, design ideas and plant combinations to create their dream spring garden. Join Monrovia’s chief marketing officer, Katie Tamony, and plant hunter,... more »