Marketing

November/December 2012
Planning in Pink

Pink cleats, pink gloves, pink wristbands and pink socks. Turn on any NFL game during the month of October and one thing's clear — it's Breast Cancer Awareness Month. But what about the rest of... more »

August 3, 2012
Farmer’s Markets Continue to Grow

On Friday at a kickoff to National Farmer's Market Week, Agriculture Deputy Secretary Kathleen Merrigan announced there was a 9.6 percent increase in National Farmers Market Directory listings.The U.S. Department of Agriculture's directory, a database... more »

August 2012
Inspiration In Numbers

At Bauman's Farm & Garden in Gervais, Ore., we have partnered with two local businesses — Red Bird Restorative Gardens and Autumn Leaf Landscaping Company — to create an inspirational retail concept that connects home... more »

July 18, 2012
Burpee Home Gardens Hits the Road with Healthy Living, Home Grown Message

Building on its mission to help educate people on healthy living and home-grown garden success, Burpee Home Gardens recently unveiled its new "Grow Anywhere Tour" and the new Burpee food truck.The Burpee food truck will... more »

July 2012
The Five Deadly Fears of e-Newsletter Publishing (and how to overcome them)

1 Fear of Having Nothing To SayAs a small business owner, you know a lot more than you may realize. And although running out of material is the number one reason cited by small business... more »

July 2012
Fun With Mobile Marketing

There's no denying that gardens are hard work, but for the folks that list gardening as one of their hobbies, it's also a labor of love and good times. Putting the "fun" back in shopping... more »

July 2012
Ads With Attitude

After a disappointing return on last year's print ad campaign, which consisted of low-price promotions and specific product pushes, Pesche's Flowers in Des Plaines, Ill., decided to go in a new direction."We needed a new... more »

July 2012
Ladies’ Night … Done Right

Over the last three years — and with some lessons learned along the way — Girls' Night at Molbak's Garden + Home, Woodinville, Wash., has grown into an event that we expect to sell out.... more »

May 2012
Become The Buzz

A lot has been written about all the ways you can get buzz for your business — from putting discounts on your Facebook fan page, to reaching out to mommy bloggers, to offering Groupons.You don't... more »

May 2012
The World’s Largest Hanging Basket

The Garden Corner's Jonn Karsseboom is one passionate guy. He'll be the first to admit that he's also a bit of a daydreamer. Sometimes when you mix those two characteristics, extraordinary things happen — particularly... more »

May 2012
The Consumable Consumable

We've taken them for granted all these years, but they didn't mind. Tasty, delicious, aromatic and oh so versatile, herbs and veggies are good for the mind, body, spirit and business.Edibles bring customers back time... more »

May 1, 2012
Marketing & Merchandising Webinar Now Available Online

If you missed GPN's webinar on "Marketing & Merchandising Ideas from Abroad," you can now view the archived presentation online.In April, Dave Edenfield, president of The Visions Group, presented some of the latest horticulture marketing... more »


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