Marketing

April 23, 2024

Garden Center Group reveals 2024 Fall Event details

The Garden Center Group Fall Event 2024 will take place Sept. 23-26 in Dallas, Texas, with an Early Bird Marketing Workshop (included in the cost of registration) scheduled for Sunday, Sept. 22. Highlights include: From... more »

April 18, 2024

That Flower Feeling releases new floral marketing assets

That Flower Feeling has released new floral marketing assets designed by their internal staff members. These promotional materials are crafted to highlight the appeal of flowers for self-care purposes, providing industry stakeholders with innovative and... more »

May 2024

From soil to centerpiece: Trends in home cutting gardens

Cut flowers aren’t just for special occasions like weddings and anniversaries; many homeowners are growing their own cut flower gardens to have a months-long supply of fresh flowers for their home and for gifting. According... more »

April 10, 2024

Monrovia research says gardening can improve mental health and wellness

A recent survey conducted by Monrovia found that nearly 50% of homeowners think gardening is good for their mental health and well-being. Additionally, 39% of the homeowners strongly agreed with the statement: “planting and working... more »

April 2, 2024

USDA offers toolkit for retailers to promote organics

The USDA National Organic Program (NOP) has published an online retail toolkit of consumer-focused, educational resources to highlight the value of the organic label. Consumer research shows that consumers do not always understand what the... more »

April 2024

Top recommendations for shoulder-season sales

The power of plants is still a driving force in today’s consumer market — people just can’t get enough! The key for retailers, however, is to build on those initial spring fever sales, inspire them... more »

April 2024

Events that grow foot traffic — and your brand

At CountryMax, we take pride in our knowledgeable employees. But to bring our customers even greater gardening expertise, we team up with master gardeners from the Cornell Cooperative Extension. These growers have decades of experience... more »

April 2024

Using digital technology effectively

In an era where our lives are increasingly digitized, the importance of fostering a deep connection to plants and nature cannot be overstated. As people spend more time in front of screens, they risk becoming... more »

March 22, 2024

Retail sales to reach at least $5.23 trillion in 2024

The National Retail Federation (NRF) forecasts that 2024 retail sales will increase between 2.5% and 3.5% to between $5.23 trillion and $5.28 trillion. The announcement was made during NRF’s fourth annual State of Retail & the Consumer virtual discussion... more »

March 19, 2024

Bloomin’ Easy creates augmented reality experience for its top varieties

Bloomin’ Easy has revealed a new augmented reality (AR) experience for consumers to use on a mobile device. AR is available for its top 10 shrub varieties through bloomineasyplants.com and bloomineasywholesale.com. By spring 2025, Bloomin’... more »

March 11, 2024

Great Grow Along 2024 agenda released

Great Grow Along has announced its 2024 agenda of free seminars, chats and Q&A with garden authors, educators and influencers. This year's festival is organized into three subject-specific weekends, allowing attendees to focus on their... more »

March 11, 2024

SAF’s Marketer of the Year contest now open

The Society of American Florists (SAF) 30th Annual Marketer of the Year contest is now accepting submissions. The contest recognizes original, successful marketing efforts and is open to any SAF retailer, wholesaler, importer, manufacturer or grower. The... more »