News
Teachers to take field trip to explore horticulture
Thirty high school science teachers from across the U.S. are embarking on an immersive summer field trip to horticultural destinations around Indianapolis, Indiana, gaining valuable hands-on experience and insights into careers within the industry. The... more »
That Flower Feeling names 9 to marketing committee
CalFlowers has announced mission and members of their new marketing committee for its That Flower Feeling campaign. With a mission to increase per-capita consumption of flowers in the U.S. through a media campaign, the brand... more »
Garden Center Group reveals 2024 Fall Event details
The Garden Center Group Fall Event 2024 will take place Sept. 23-26 in Dallas, Texas, with an Early Bird Marketing Workshop (included in the cost of registration) scheduled for Sunday, Sept. 22. Highlights include: From... more »
New study seeks to understand sustainable floral design practices
A new research study, “Perceptions of Environmentalism and the Use of Sustainable Floral Design Practices within the Floral Industry,” has launched. Under the direction of the Floral Marketing Fund (FMF), in partnership with researchers at... more »
Westerlay Orchids continues sustainable practices
Westerlay Orchids has grown quality orchids for over 20 years to become California’s largest commercial orchid grower, distributing nearly 4 million orchids annually. At the same time, Westerlay is trailblazing with sustainable practices that tread... more »
Women in Horticulture Week returns May 26
In the U.S., 47% of the workforce is women, a number that has surged by 114% over the last two decades; however, within the green industry, this figure drops to just 9%, according to Garden... more »
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