Marketing

January 2015
Selling to Settled-In Millennials

Reaching Millennials and selling to them is an ongoing challenge for garden centers. The new GrowIt! Garden Socially app targets Millennials between the ages of 28 and 32 – just the young customer every retailer... more »

December 4, 2014
Pantone Marsala is 2015’s Color of the Year

Pantone chose PANTONE 18-1438 Marsala, a naturally robust and earthy wine red, as its color of the year for 2015. "While PANTONE 18-3224 Radiant Orchid, the captivating 2014 color of the year, encouraged creativity and... more »

December 3, 2014
Retailers’ Top Products Hosted by The Garden Center Group

The Garden Center Group has announced it will be in search of the best new products for retail at three trade shows this winter: MANTS 2015, in Baltimore; TPIE 2015, in Ft. Lauderdale; and New... more »

June 2014
Looking for Local

Let's set the scene: A young married couple just moved into their first home in a big new city. The boxes are unpacked and things are starting to come together ... on the inside. The... more »

October 23, 2013
Suntory Debuts Online Film Series

Suntory Flowers has launched a new film series that captures the passion, dedication and even danger behind plant breeding. The four Hollywood-style short films show how plant explorers worldwide risk life and limb to climb... more »

May 21, 2013
Former BHG Editor Joins Costa Farms

Costa Farms has hired Justin Hancock to fill the newly created position of consumer marketing and digital specialist. Hancock had been the digital content manager and garden editor at Better Homes and Gardens.According to Maria... more »

April 2013
Take a Look Around

In January 2012, Google officially launched its Business Photos program — 360-degree interactive panoramas of the interiors of businesses. These panoramas can be seen on Google Maps and Google+ Local pages. They can also be... more »

March 2013
A Customer’s Worth

When you understand the long-term customer value, you know that it's worth it to invest time, money and effort bringing in and keeping customers. Over a period of weeks, months or even years they will... more »

March 2013
Planning a Town Takeover

What do you get when you put together a holiday plant promotion, a civic donation and a fun media event? This past December, we at Skagit Gardens, a wholesale grower in Mount Vernon, Wash., decided... more »

November/December 2012
Planning in Pink

Pink cleats, pink gloves, pink wristbands and pink socks. Turn on any NFL game during the month of October and one thing's clear — it's Breast Cancer Awareness Month. But what about the rest of... more »

August 3, 2012
Farmer’s Markets Continue to Grow

On Friday at a kickoff to National Farmer's Market Week, Agriculture Deputy Secretary Kathleen Merrigan announced there was a 9.6 percent increase in National Farmers Market Directory listings.The U.S. Department of Agriculture's directory, a database... more »

August 2012
Inspiration In Numbers

At Bauman's Farm & Garden in Gervais, Ore., we have partnered with two local businesses — Red Bird Restorative Gardens and Autumn Leaf Landscaping Company — to create an inspirational retail concept that connects home... more »


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